Before we start, show some images of logo (puma, VN airlines,
…). - What do you think after seeing these picture, do they remind you to……brands? Right? So, the first purpose of logo is an identification of one’s brand. You can easily recognize what these companies are without seeing their name. Besides, people tend to be impressed by the things that have both images and words. Attractive logo can help a company to forster their reputation, and make the custormers remember your business. The more clients remember your logo, the more popular your company are. Therefore, the value of your brand will be increased. Moreover, employees are also excited and proud of company that they are working for. And of course, the productivity will be risen. This gives your company an advantage in the tense competition between businesses. Finally, a professional logo can helps improve company’s vision and power. It’s undeniable that first impession and loyalty of customers are the important things.
Meanings about famous logos and the changes through years.
Nike: motion and speed. The shape depicts an arc of movement.