Standard Operating Procedure

Campaign Name: Orika Spices Sell-Out Activity

Campaign Objective: To Create Awareness & Brand call among the TOMR through Retail Point

Team Structure: 2 Male Promoters

Event Flow:

 11.00AM- Promoter Mark his attendance at store & setup the canopy and start approaching
to the walk in consumer.
 2.00PM-2.30PM- Lunch Break
 2.30PM-7.00PM-Resume approaching again & at the end of the day will update on Data.

Activity Methodology:

 Promoter has to be assigned a store list as per route plan; He had to cover 3 shops in a week
(Monday to Saturday), 2 days in one shop.
 Canopy setup, proper safety kit gearing up, He will approach to walk in Costumer only.
 During the conversation with Consumer, he will introduce Orika Spices & aware them about
our presence in the retail store.
 Once consumer interacted, he will distribute Orika Recipe Book & Orika Branding Carry Bag
as the visibility medium. Also he will request the consumer to scan our Instagram handle
before leaving the canopy zone. And as a bid adieu, he will give coupon voucher.
 In-Store, when consumer visit the Orika Spices Zone, Our In-store promoter will take that
coupon and further consumer gets the discount from retail counter.

Collateral Distribution:

 Orika Recipe Book

 Carry Bag
 Voucher