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Depending on
the amount of work and customizing to be done, the customizing can cost less than
$1,000 to more than $5,000. In less than 4 years, Tony Rizzo was able to expand his
small operation in Gary, Indiana, to other major outlets in Chicago, Milwaukee,
Minneapolis, and Detroit.
Innovation was the major factor in Tony’s success in converting a small van shop into
one of the largest and most profitable custom van operation in the Midwest. Tony seemed
to have a special ability to design and develop unique features and devices that were
always in high demand by van owners. An example was Shower-Rific, which was
developed by Tony only 6 months after Custom Vans, Inc., was started. These small
showers were completely self-contained, and they could be placed in almost any type of
van and in number of different locations within a van. Shower-Rific was made of
fiberglass, and contained towel racks, built-in soap and shampoo holders, and a unique
plastic door. Each Shower-Rific took 2 gallons of fiberglass and 3 hours of labor to
manufacture.
Discussion Question
Where would you locate the two new plants? Why?
SOLUTION
To determine whether the shipping pattern can be improved and where the two new
plants should be located, the total costs for the whole transportation system for each
combination of plants as well as the existing shipping pattern costs will have to be
determined.
In the heading identifying the combination being discussed, Gary and Fort Wayne will be
omitted because they appear in every possible combination.
The derivation of total costs and optimal solutions for each combination is found on the
succeeding pages.
In summary:
Total cost: Detroit and Madison $10,200
Madison and Rockford $10,550
Detroit and Rockford $11,400
Thus, the two new plants would definitely be advantageous, both in terms of demand and
in minimizing transportation costs.
(a) Existing pattern:
Initial solution—Northwest corner rule:
Because a plant at Detroit could purchase a gallon of fiberglass for $2 less than any
other plant, and one Showerific takes 2 gallons of fiberglass, a systems approach to
transportation warrants that $4 (2 2) be deducted from each price quoted in the case
for shipments from Detroit.
Because a plant at Madison could hire a laborer for $1 less per hour than the other
plants, and one Showerific takes 3 labor hours to build, then $3 (3 1) should be
deducted from each price quoted for shipments from Madison.
Optimal solution
Total cost 200 10 100 20 100 2 100 40
50 22 50 15 150 1 $10,200
Optimal solution: