CHAPTER 1 – GLOBALIZATION

INTRODUCTION TO INTERNATIONAL BUSINESS

LEARNING OBJECTIVES:

1-1 Understand what is meant by the term globalization.

1-2 Recognize the main drivers of globalization.

1-3 Describe the changing nature of the global economy.

1-4 Understand how the process of globalization is creating

opportunities and challenges for management practice.
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J K L M N O P Q
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GLOBALIZATION
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HUGE GLOBAL
MARKETPLACE
 CHALLENGES

OPPORTUNITIES
GLOBAL INSTITUTIONS
DRIVERS OF GLOBALIZATION
INTERNATIONAL TRADE
TECHNOLOGICAL CHANGE
DEMOGRAPHIC CHANGE
LEARNING OBJECTIVES:

1-1 Understand what is meant by the term globalization.

1-2 Recognize the main drivers of globalization.

1-3 Describe the changing nature of the global economy.

1-4 Understand how the process of globalization is creating

opportunities and challenges for management practice.