PORTER´S FIVE FORCES AS AN EXTERNAL

ANLYSIS TOOL

It is a tool that allows analyzing the

level of competition
of a company within an industry

THREAT OF NEW COMPETITORS

1
Airbnb is in a sector with high risk of new
competitors, so it must be very clear and recurring
with the proposed competitive advantage, since this
is the only way to guarantee that customers return to
buy again and that they are faithful to their products.

THE POWER OF PROVIDER'S

2 NEGOCIATION
The level of bargaining power of the providers
is currently high, since nowadays people are very
suspicious and it is difficult to get someone to rent
their house without knowing the tenant.

3 THREATS TO SUBSTITUTE
PRODUCTS AND SERVICES
Airbnb is at great risk in terms of substitute
products, since although they handle excellent
quality, there are currently several companies
dedicated to housing peoples.

NEGOTIATING POWER WITH

4 CLIENTS

Customers have great bargaining power over

the company, as having a large number of
products on the market makes it increasingly
difficult to fight for greater participation.

5 CURRENT COMPETITION
RIVALRY
As Airbnb has a very well-identified customer
segment, the competition from the current
competition is not very high, since currently the
customers are loyal to the brand and allow it to
guarantee a good participation, however the
company is constantly updating and improving its
process and equipment to offer more and better
products to its clients.

CREATED BY RACHELLE BEAUDRY