SYNOPSIS

TITLE OF PROJECT : A STUDY ON PERFORMANCE EVALUATION OF PRODUCTS

IN BIRLA SUN LIFE INSURANCE WITH LIFE INSURANCE CORPORATION (LIC)

NAME OF THE STUDENT : A.V.S BHARGHAV

ROLL NUMBER : 301-09-1824

1) INTRODUCTION OF STUDY :

MEANING OF INSURANCE :

Insurance is nothing but a system of spreading the risk of one onto the
shoulders of many . While it becomes somewhat impossible for a man
to bear by himself 100% loss to his own property or interest arising out
of an unforeseen contingency, insurance is a method or process which
distributes the burden of the loss on a number of persons within the
group formed for this particular process.

About Birla sun life Insurance :

Birla sun life Insurance (BSLI) has been operating for 7 years . It has
contributed significantly to the growth and development of the life
insurance industry in India . It pioneered the launch of Unit Linked Life
Insurance plans amongst the private players in India . BSLI has covered
more than 2 million lives since it commenced operations and its
customer base is spread across more than 1500 towns and cities in
India . The company has a capital base of Rs.1800 crores as on
December 31,2008. The current AUM of Birla Sun Life Insurance stands
at Rs.7885.4Crs as on December 31,2008.
2)OBJECTIVES

 To study on the company`s profile

 To make a SWOT analysis on Birla sun life Insurance
 To study on the various insurance schemes provided by Birla sun
life Insurance
 To compare the Insurance schemes of Birla sun life insurance
with the schemes provide by Life insurance corporation .

3)NEED OF STUDY :

In the present day context insurance is playing a vital role in humans

life . So the present study is to focus & reveal about the various
insurance schemes provided by Birla sun life Insurance & also to
compare them with the schemes of Life Insurance Corporation .

4)SCOPE :

The scope of present study is confined to Birla sun life Insurance

5)METHODOLOGY :

An exclusive collection of primary & secondary data was made through

various resources & informal interviews from agents

Reference : www.birlasunlife.com

6)LIMITATIONS :

 The conclusions drawn from the primary data is upto my

knowledge & it cannot be journalized
 Most of my data are secondary in nature
7)CHAPTERISATION :

Chapter 1

Introduction of study

Need of the study

Objective of the study

Scope of the study

Methodology of the study

Limitations of the study

Chapter 2

Company profile

Chapter 3

SWOT Analysis

Chapter 4

Study on various insurance schemes

Chapter 5

Comparison between the schemes of Birla sun life insurance &Life

insurance corporation (LIC)

Chapter 6

Data analysis & findings

Chapter 7

Suggestions

Limitations

Conclusion

Bibliography

Annexure