 There are different segmentation schemes for Inisfree products such as

demographic, geographic and psychographic among the other schemes. One person can
belong to more than one segmentation schemes, but I belong to the demographic
segmentation because this segmentation often associated with my needs and wants.
The maketing schemes of demographic segmentation are more effective for me. For
examples, the skincare product focus on women beauty, they always lauch new product
with nice colors and elegant package design. The other reason, Inisfree attract me is about
appreciate price for me when I have average income.
 Demographic segment schemes and Behavioral segment schemes of Inisfree:
In demographic segmentation, this divides the maket on variables such as age, gender,
family sized, income, generation,…
In behavioral segmentation, marketers divide buyers into groups on the basis of their knowledge of,
attitude toward, use of, or reponse to a product.

Demographic
- Product’s quality is suitable for
Asian people
- Diversified product for every age
from teenage to middle age
- There are products specifically for
female and also for male
- The price always comes with the
quality and have good price for each
income segments.
Behavioral
- Each product of Inisfree has different
uses: moisture skin, brighten and
white, prevent aging,…
- Inisfree will give you free member
card that will receive point when you
buy products, give you discount and
gift. That all for building loyal
customer relationship.
- Some of special occasions in year
such as Chrismast, spring,… Inisfree
will design new package for product
that match with these occasions.

I think if Inisfree’s marketers use behavioral segmentation will most effective when trying
to selling for me.