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P rofessional B ran d in g
Create a
winnin g profile
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B e g inner : B e g inner :
B e g inner :
Tell your full story.
Use the Summary and
Experience sections of
your profile to showcase
your career and accom-
plishments. These sections
are foundational and help
establish your brand on
LinkedIn.
help.linkedin.com 3
P rofessional B ran d in g
Create a
winnin g profile
1 of 4
I n t er m e d ia t e :
I n t er m e d ia t e :
Let your network speak
for you.
Get endorsements and
recommendations from
colleagues, employers,
and customers who can
speak credibly about your
abilities and contributions.
This will help catch the eye
of prospective customers
and clients.
help.linkedin.com 4
P rofessional B ran d in g
Create a
winnin g profile
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A d v ance d :
Optimize your profile for search.
A d v ance d :
Create a unique URL.
A d v ance d :
Link to the rest of your web presence.
help.linkedin.com 5
P rofessional B ran d in g
Stay infor me d
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B e g inner : Follow relevant channels and Influencers. B e g inner : Find and join LinkedIn Groups.
Stay informed and challenge your current thinking by Look for groups relating to your industry, function, and career
following channels and thought leaders (Influencers) relevant to interest — then join a few to stay up to date on trending topics
your industry or specialization. and news.
help.linkedin.com 6
P rofessional B ran d in g
Establis h your
ne twor k
3 of 4
B e g inner :
Connect with a broad range of contacts.
I n t er m e d ia t e :
Reach out to fellow alumni. University
Austin, Texas Area
Follow
members from your alma mater. Using University Find your peers
4,820
Notable alumni
General Information
Similar schools
help.linkedin.com 7
P rofessional B ran d in g
Establis h your
ne twor k
3 of 4
I n t er m e d ia t e :
Search on LinkedIn.
A d v ance d :
Narrow down your results.
help.linkedin.com 8
P rofessional B ran d in g
Establis h your
ne twor k
3 of 4
A d v ance d :
Message potential contacts outside your network.
A d v ance d :
Stay in touch.
help.linkedin.com 9
P rofessional B ran d in g
Buil d your bran d
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B e g inner :
Share updates with your network.
B e g inner :
Like, comment, or share updates you enjoy.
I n t er m e d ia t e :
Integrate your personal brand into updates.
h e l p . l i n k e d i n . c o m 10
P rofessional B ran d in g
Buil d your bran d
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I n t er m e d ia t e :
Get a deeper look at who’s
viewing your profile.
h e l p . l i n k e d i n . c o m 11
P rofessional B ran d in g
Buil d your bran d
4 of 4
Use LinkedIn Groups as a public forum to discuss topics Embed your LinkedIn profile into your email signature or
and trends with thought leaders or experts. By providing add your personalized profile URL to your business card. This
knowledgeable insights, you can build a rapport with other provides new contacts with an easy way to learn more about you.
top contributors and eventually establish yourself as one, too.
Use successful business-oriented blog posts, articles, Increase exposure for your posts and start a conversation around
and updates from your other social platforms to create a a topic by mentioning companies or connections in updates.
high-quality stream of personal updates.
h e l p . l i n k e d i n . c o m 12
P rofessional B ran d in g
check list
Stay up to date on industry Connect with new and existing Review and update your profile,
news and insights using LinkedIn business contacts. adding rich content to showcase
channels and Influencers as your most recent work.
sources. Participate in LinkedIn Group
discussions relevant to your Get recommended by
Build your reputation by posting industry or function. colleagues, customers, or
quality updates. business partners.
Review who’s viewing your profile
to see if you’re attracting the right Set reminders to stay in touch
audience. with important connections using
LinkedIn Contacts, or get in touch
using InMail and Introductions.
h e l p . l i n k e d i n . c o m 13
HIRING
Build your
p i p e l in e
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