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  • Not So Different in The End

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    Omar Corral
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    This document lists 9 similarities between men and women from a business and sales perspective. It notes that both genders are 50% visual, seek social approval, and are impacted by a sense of urgency. It recommends focusing communications on visual elements, branding for aspirational appeal, and creating a sense of urgency. Both genders are also more attracted to options presented first, and topics involving sex, food, and danger. Using words like "you", "for you", and "yours" can also encourage purchasing. Finally, varying patterns can attract attention, and people remember overall impressions better than details.

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    Evidence: Not so different in the end - Sena 7

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    Not so different in the end

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    This document lists 9 similarities between men and women from a business and sales perspective. It notes that both genders are 50% visual, seek social approval, and are impacted by a sense of urgency. It recommends focusing communications on visual elements, branding for aspirational appeal, and creating a sense of urgency. Both genders are also more attracted to options presented first, and topics involving sex, food, and danger. Using words like "you", "for you", and "yours" can also encourage purchasing. Finally, varying patterns can attract attention, and people remember overall impressions better than details.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    8 views7 pages

    Not So Different in The End

    Uploaded by

    Omar Corral
    This document lists 9 similarities between men and women from a business and sales perspective. It notes that both genders are 50% visual, seek social approval, and are impacted by a sense of urgency. It recommends focusing communications on visual elements, branding for aspirational appeal, and creating a sense of urgency. Both genders are also more attracted to options presented first, and topics involving sex, food, and danger. Using words like "you", "for you", and "yours" can also encourage purchasing. Finally, varying patterns can attract attention, and people remember overall impressions better than details.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    9 SIMILARITIES BETWEEN

    MEN AND WOMEN


    FROM A BUSINESS POINT OF VIEW (SALES)
    50% of the capacity of our brain is visual:
    Therefore, work on your company's
    communication to make it as visual as possible.
    From the logo, to the posters, the website ... Let
    everything go through the eyes!
    They seek social approval: this makes brands
    that are most interested in aspirational brands.
    Therefore, work on the branding of your brand
    to make it a Love Mark.
     Emit
    immediacy: So the sense of urgency can help
    you drive sales for your business.
     The
    first option usually seems like the best option: In
    any communication element, first present the
    proposal that you are most interested in selling.
     We are struck more than other things: sex, food and
    danger. So if any of these elements fit into your
    brand communication, you're in luck because you
    already have some of your potential customer's
    attention earned.
    The words "you", "for you", or "yours"
    encourage us to buy: Perhaps it is a good
    option to include them in your
    communications.
    The price of products or services activates the
    same brain area as pain: That is why it is
    recommended that you put expensive prices
    in a small way or put fractional prices in
    installments.
    1. The variations of patterns attract attention:
    Work the communication of your company
    so that it is not monotonous so that it can
    capture the attention of your potential
    clients.
    2. We remember the general aspects better:
    Work on the communication of your
    company as a whole, and make sure that
    your communication leaves a good taste in
    your mouth!
    REFERENCE – IDEARIUM30

     https://www.idearium30.com/diferencias-y-
    similitudes-entre-hombres-y-mujeres-que-afectan-a-
    las-ventas-i241

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