TOLOSA, Jared U.

ABM 12
Entrepreneurship

Business: The Color Wheel

TRENDS OPPORTUNITIES THREATS

 Opportunity to gather  There are already a lot
prospect customers to of waffle stands whose
purchase the product names are already
due to its new look wide spread and
Macro Environment and variety of flavors competing with them
through online can be challenging.
advertisements to
reach a wider market.
 Affordable ingredients  Customers already
are used in making trusted the waffle
waffle so the selling stands which are
price is also going to operating for years
Industry be affordable and a now, and loyal
wide range of customers are hard to
costumers, age wise, convince to try a new
are going to be able to product option.
buy the product.
 Waffle demand does  Sales are not going to
not reach a critically be so high since
Market low point, so the waffle demand do not
opportuniy of a steady reach a high point.
business is forseeable.
 The target market are  School canteens offer
schools around Imus, a wide range of foods
and cutomers are not to choose from, and
Micromarket too limited since customers are not
children up to adult going to buy waffle
purchase waffle. every day in the
school.
 Waffle is a type of  Consumers’ taste
food that fits the taste change over time. The
of many consumers, business will reach a
Consumer so it is not going to be point where new
hard to sell the choices should be
product. introduced to keep the
consumers.