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    This document discusses dashboards, ad hoc analysis, and A/B testing. It defines a dashboard as a visual display of metrics that can track values over time, make categorical comparisons, and display text and comments. Dashboards can be built in spreadsheets, BI tools, or customized tools. The document also discusses how to request a dashboard and ensure it is the correct solution. Ad hoc analysis is defined as requests that are not repeated regularly and can come from different business units. The document provides guidance on specifying ad hoc requests and handling them through a ticketing system. Finally, A/B testing is defined as experimentation that compares two versions of a single factor, such as article headlines. The key steps of A/B

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    This document discusses dashboards, ad hoc analysis, and A/B testing. It defines a dashboard as a visual display of metrics that can track values over time, make categorical comparisons, and display text and comments. Dashboards can be built in spreadsheets, BI tools, or customized tools. The document also discusses how to request a dashboard and ensure it is the correct solution. Ad hoc analysis is defined as requests that are not repeated regularly and can come from different business units. The document provides guidance on specifying ad hoc requests and handling them through a ticketing system. Finally, A/B testing is defined as experimentation that compares two versions of a single factor, such as article headlines. The key steps of A/B

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    180 views28 pages

    Data Science For Business 3 PDF

    Uploaded by

    tis
    This document discusses dashboards, ad hoc analysis, and A/B testing. It defines a dashboard as a visual display of metrics that can track values over time, make categorical comparisons, and display text and comments. Dashboards can be built in spreadsheets, BI tools, or customized tools. The document also discusses how to request a dashboard and ensure it is the correct solution. Ad hoc analysis is defined as requests that are not repeated regularly and can come from different business units. The document provides guidance on specifying ad hoc requests and handling them through a ticketing system. Finally, A/B testing is defined as experimentation that compares two versions of a single factor, such as article headlines. The key steps of A/B

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    of 28

    Dashboards

    D ATA S C I E N C E F O R B U S I N E S S

    Kaelen Medeiros
    Product Data Scientist, DataCamp
    What is a dashboard?

    DATA SCIENCE FOR BUSINESS


    Tracking a value over time

    DATA SCIENCE FOR BUSINESS


    Tracking composition over time

    DATA SCIENCE FOR BUSINESS


    Categorical comparison

    Data from the past 30 days

    DATA SCIENCE FOR BUSINESS


    Highlighting a single number
     

    DATA SCIENCE FOR BUSINESS


    Displaying text
     

    Timestamp Comment

    Oct 9, 2018 12:57:05 Awesome website! Loved the new layout.

    Oct 10 2018 03:16:00 Had trouble getting the website to load. I couldn't buy my favorite product!

    DATA SCIENCE FOR BUSINESS


    Where can we build a dashboard?
    Spreadsheets: Excel or Google Sheets

    BI Tools: Power BI, Tableau, Looker

    Customized tools: R Shiny or d3.js

    Be consistent across an organization!

    DATA SCIENCE FOR BUSINESS


    Requesting a dashboard
    Is a dashboard the correct solution? Be speci c
    Will you use it multiple times?
    Specify your use case
    Does it need to be updated daily or weekly?
    Will the request always be the same?

    DATA SCIENCE FOR BUSINESS


    Let's practice!
    D ATA S C I E N C E F O R B U S I N E S S
    Ad hoc analysis
    D ATA S C I E N C E F O R B U S I N E S S

    Kaelen Medeiros
    Product Data Scientist, DataCamp
    What is an ad hoc request?
    Not repeated on a weekly or daily basis

    Can come from many places


    Product

    Finance

    Engineering

    DATA SCIENCE FOR BUSINESS


    Case study: ad campaign performance
       

    DATA SCIENCE FOR BUSINESS


    Making an ad hoc request
    Be speci c

    Include context

    Include a priority level and due date

    DATA SCIENCE FOR BUSINESS


    Handling ad hoc requests
    Ticketing system
    Ex: Trello, JIRA, Asana

    Require elds
    Due date

    Priority

    DATA SCIENCE FOR BUSINESS


    Meta-analysis of Ad Hoc Requests

    DATA SCIENCE FOR BUSINESS


    Let's practice!
    D ATA S C I E N C E F O R B U S I N E S S
    A/B Testing
    D ATA S C I E N C E F O R B U S I N E S S

    Kaelen Medeiros
    Product Data Scientist, DataCamp
    What is A/B Testing?

    DATA SCIENCE FOR BUSINESS


    Case study: article headlines

    DATA SCIENCE FOR BUSINESS


    A/B Testing Steps
    Picking a metric to track

    Calculating sample size

    Running the experiment

    Checking for signi cance

    DATA SCIENCE FOR BUSINESS


    Pick a metric to track

    DATA SCIENCE FOR BUSINESS


    DATA SCIENCE FOR BUSINESS
    DATA SCIENCE FOR BUSINESS
    Run your experiment

    DATA SCIENCE FOR BUSINESS


    Check for signi cance

    DATA SCIENCE FOR BUSINESS


    What if the results aren't signi cant?
    Difference is smaller than the threshold we chose

    Running our test longer won't help

    Still might be a difference; it's just small

    DATA SCIENCE FOR BUSINESS


    Let's practice!
    D ATA S C I E N C E F O R B U S I N E S S

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