JAKPAT Survey Report

• Sample: 3.437 respondents

• Religion: Islam

• Sex: Male (59%), Female (41%)

• Marriage status: Married (40%), Single (60%)

• Age: < 16 (2%), 16-19 (12%), 20-25 (40%), 26-29 (20%), 30-35
(17%), 36-39 (5%), 40-45 (3%), >45 (1%)

• Location: Java (78%), Sumatera (12%), Kalimantan (4%), Sulawesi

(4%), Nusa Tenggara&Bali (1%), Maluku&Papua (1%)

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• Respondents in this survey are actively seeking for grocery promotional program
offered by several supermarket and hypermarket during Ramadan. Discount still
become the most appealing program for them.
• At some point, Ramadan may affect any change in respondent grocery shopping
behaviour. Among all possible difference; the amount of budget, variance of grocery
product, and quantity of their purchased product become the three most significance
aspects.
• Most respondents in this survey tend to have higher budget to conduct grocery
shopping in Ramadan. Moreover, they are also more likely to buy grocery product
from traditional market or their nearby store compared to supermarket or
hypermarket.
• Respondent partner of living may affect the variance of their purchased grocery
product. Respondent who live with other people and those who live alone seems to
buy different kind of grocery product.

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 Other
Friend
Single
Alone
Sibling Married

Children
Spouse/Partner
Parent

0% 20% 40% 60% 80% 100%

The crosstab between marriage status and living companion may gives an illustration about how
respondent living partner may affect their purchased groceries product. Respondent who live with
other people may purchase different groceries product than those who live alone. Further detail about
the grocery product they bought will be shown in the upcoming slide.

n = 3.437 respondents. Respondents are allowed to choose more than one answer.

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 Ramadan is long known as the month where people may
spend more to purchase many stuff, from groceries to any
kind of apparel. This moment is being used as well by several
24% supermarket to offer their promotional program during
Ramadan. According to our result, we find positive response
from respondents in this survey about these promotional
76% program. Most respondents in this survey like to seek any
groceries promotional program during the holy month.
n = 3.437 respondents.
n respondent who seek for promotional program = 2.623 people
n respondent who do not seek for promotional program = 814 people

Yes No

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 Free gift 6%
5%
Single Married
Buy 1 get 1 for different product 11%
9%
Buy 1 get 1 for same product 16%
16%
Discount price 66%
69%
Other 1%
1%

As shown in our previous finding, most respondents in this survey are seeking for Ramadan groceries
promotional program offered by supermarket. To precisely explain the promotional program they are most
attracted at, we find that discount price is still considered as the most interesting program (68%), followed
by buy 1 get 1 promotion (27%).

n = 2.623 respondents.
Only respondents who previously answer that they seek for Ramadan groceries promotional program eligible to answer this question.

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80%
70%
60%
50%
40%
Married
30%
20% Single
10%
0%
Location to Shopping Shopping Time to shop Kind of Purchased
buy groceries budget frequency purchased product
product quantity

Ramadan surely changes our respondent grocery shopping pattern. For most respondents in this survey, the
most enormous difference of their changing grocery shopping pattern is related to their shopping budget
(69%). Moreover, the difference is found as well regarding their time to shop (48%), type of purchased
product (46%), and the quantity of their purchased product (41%).

n = 3.437 respondents. Respondents are allowed to choose more than one answer.

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 Other

Nearby store/seller

Minimarket
Female
Traditional market
Male
Supermarket

Hypermarket

0% 10% 20% 30% 40% 50% 60% 70% 80%

Traditional market is considered as the most preferable location to conduct Ramadan grocery shopping for
most respondents in this survey. Comparing the other kind of modern market, nearby store/seller and
minimarket seems to be more preferable for respondents in this survey to purchase groceries compared to
supermarket and hypermarket.

n = 949 respondents. Respondents are allowed to choose more than one answer.

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 Other
Lotte Mart
Hero Supermarket
Giant Female
Hypermart Male
Superindo
Carrefour
0% 20% 40% 60% 80%

We further ask our respondents who prefer to go to supermarket and hypermarket for grocery shopping in
Ramadan. According to our result above, the top three most frequently visited supermarket or hypermarket
are Carrefour, Hypermart, and Giant.

n = 782 respondents. Only respondent who previously prefer supermarket and hypermarket as their preferred place to grocery shopping
eligible to answer this question. Respondents are allowed to choose more than one answer.

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 100%

50% Married
Single
0%
Higher budget Lower budget

The ambiance of Ramadan seems to stimulate people on spending more for buying various stuff. As shown
in the chart above, respondents’ grocery shopping budget seems to be higher compared to other months.
We also find that there is not any difference between the married and single respondents regarding this
matter. In general, most respondents in this survey find that there is a budget difference for their grocery
shopping, and most of them consider their grocery budget to be higher in the holy month.

n = 2.074 respondents.

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 > IDR 150.000

IDR 100.001-150.000

IDR 75.001-100.000
Lower Budget
IDR 50.001-75.000 Higher Budget
IDR 30.001-50.000

< IDR 30.000

0% 5% 10% 15% 20% 25% 30% 35% 40%

We crosstab our data regarding respondents’ budget difference and their amount of shopping in one time
transaction. According to our result, most respondents in this survey who lower their budget for grocery
shopping are spending about IDR 30.000-50.000 per transaction. Hence, those who consider their
budget to be higher are spending about IDR 30.000-100.000 per transaction.
n = 2.074 respondents. Only respondent who previously answer that they have any budget difference for grocery shopping in Ramadan eligible to
answer this question.

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 Married Single
55%
46%
34% 36%
17%
11%
1% 2%

Every day Every 2-3 days Every week Other

Most respondents in this survey tend to buy groceries in daily basis. According to the result above, our
respondents in this survey seems dislike to stock groceries in long time. Their grocery shopping habit is
quite intense. They like to shop in relatively short frequency every 1to 3 days.

n = 1.192 respondents.

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 Night (After 19.30)

Evening (18.01-19.30)

Noon (15.01-18.00) Female

Day (12.01-15.00)
Male

Morning (05.00-12.00)

0% 20% 40% 60%

Morning and noon are considered as the most favourite time to conduct grocery shopping in Ramadan.
Comparing the male and female respondents in this survey, the male respondents are way more likely to
conduct grocery in noon. In other hand, the female respondents seems to be almost equal between those
who like to conduct shopping in noon and morning.

n = 1.431 respondents.

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100%
90% Fresh Meat
80%
Vegetables
70%
60% Milk
50% Instant food
40% Syrup&juice
30% Fruits
20%
Kurma
10%
0% Other
Parent Spouse Children Sibling Alone Friend Others

As we previously explained in our early slide, respondent living companion may affect their purchased
grocery product. According to our result above, significant difference about the purchased grocery
product can be found between respondents who live with other people and those who live alone or with
their friend.

n = 1.380 respondents. Respondents are allowed to choose more than one answer.

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