1 - Pestle Analysis: https://www.youtube.com/watch?

v=NY3HWOiuC6M

 
2 - Why, How and What Questions: https://www.youtube.com/watch?v=qp0HIF3SfI4
 
Everyone knows what they do
Some know how
Few know why
Inspired orgs act and communicate from why to what – why to what – more inspired – what we
believe
Everyone generally acts out to in – what to why
Apple tells people what they believe so you buy anything from them
This brings customer loyalty
Sells people what you believe – not what you do
Hire people who believe what you believe
Law of diffusion of innovation
- 2.5% inventors
- 13.5% early adopters
- 34% early majority
- 34% laggards
Martin Luther King gave the “I have a dream” speech not the “I have a plan” speech

3 - How Overnight Shipping Works: https://www.youtube.com/watch?v=y3qfeoqErtY

UPS and FedEx have their hubs near the areas with largest population concentration to reach
maximum people
Strategic positions of hubs to minimise travel distance and time
Second hand old planes to cut costs
Fly for 2 hours in a day and sitting otherwise
Commercial aircraft fly up to 12 hours per day