The Most in Demand Skills in 2020

Now more than ever, social media and other digital platforms are prioritized when it comes to
connecting and reaching target customers for business growth leading to a high demand for
people with digital marketing skills.

Here are the five (5) most in-demand skills for Digital Marketers this year:

1. Content Marketing
2. Search Engine Optimization (SEO)
3. Social Media Marketing
4. Data Analytics
5. Product-driven marketing and User Experience (UX)

Content Marketing

Being a digital content creator is the most important skill. The ability to create quality content
that effectively conveys the message to your target audience is important. This is one of the
most essential strategies to build a long lasting relationship and rapport with your audience.

Search Engine Optimization (SEO)

Search engine optimization is one of the most powerful ways to organically acquire customers
through content marketing and technical implementations. This can make search engines like
Google or Yahoo to interpret the importance and relevance of your website and start prioritizing
it within the search results first page. SEO plays a vital role in a digital brand’s success.

Social Media Marketing

A Social Media Manager or Marketers must possess a creative mindset and skills to develop
engaging content. With the evolution of skills required to maintain a connection with the
audience, it is important that social media managers also know how to adapt to data-driven
strategies that produce conversion-based outcomes.

Data Analytics

Data analytics skill for digital marketers include an understanding about the proper structuring
and storing of unique data points. This also includes understanding how integration of cross-
platform tracking tools in measuring conversion goals take place.

Product-driven marketing and User Experience (UX)

This encompasses almost all aspects of digital marketing: sales, marketing, engineering and
design. The digital marketer must possess an understanding on how to drive user acquisition
and retention from internal product features including ability to design engaging landing pages.