Sustaining Your Business

☐ 1. Keep track of strategies that worked and flopped to fine tune your marketing tactics.
☐ 1. Ask for referrals and testimonials to build credibility.
☐ 2. Maintain and nurture your repeat business. Remember, it costs 80% less to maintain a
current relationship than to develop a new one.
☐ 3. Recognize your top client base. They will be your best pied pipers. Ask for referrals.