Der Managing Director.

Good morning

Today I want to writte because I need to tell you my ideas about Caferoma's problem. I think is
important to reach an agreement to stop the decline of the product´s market share.

According to the possible solutions, firstly the option A, it is the best way to improve the brand
image and it helps to catch the attention of new customers.

Secondly, the option B, I think is a bad idea because it decrease the image of exclusivity, in this
case everyone can buy our product.

The option C, sounds good, change the image would be so interesting and it could catch the
atention of new consumers, but I do not like reduce the price. as in the option B it can decrease
the image of exclusivity.

Finally, I would like to know what do you think. I hope your answer.

Sincerelly yours.

Karla Fernandez

Marketing manager