18th Dec

2010

Report Of The Merits Of

The Competitive
Position For AirAsia
 REPORT OF THE MERITS OF THE COMPETITIVE POSITION FOR AIRASIA

TABLE OF CONTENTS

Description Page

Acknowledgements

Executive Summary

II

1.0. Introduction

1.1. AirAsia Berhad

1.2. Vision and Mission

2.0. External Environment Analysis (SWOT analysis)

2.1. Opportunities

Unity College International, Malaysia (2010)

 REPORT OF THE MERITS OF THE COMPETITIVE POSITION FOR AIRASIA

2.2. Threats

2.3. PEST analysis

2-3

2.3.1. Political

2.3. 2. Economic

2.3. 3. Social

2.3. 4. Technology

3.0. Internal Environment Analysis (SWOT analysis)

3.1. Strengths

3.2. Weaknesses

4.0. Significant Resources

5.0. Capabilities

Unity College International, Malaysia (2010)

 REPORT OF THE MERITS OF THE COMPETITIVE POSITION FOR AIRASIA

TABLE OF CONTENTS

Description Page
6.0. Competitive Advantage

6.1. Identifiable External Factor

6.1.1. Cross-Country Differences in Cultural, Demographic

and Market Conditions

6.1. 2. Characteristics of Multi-Country Competition

6.1. 3. Internet Technology Service

6.2. Internal Weaknesses

6.2. 1. Strategy Mistake

6.2. 2. Strategy Management

6.2. 3. Industry Attractiveness Factors

Unity College International, Malaysia (2010)

 REPORT OF THE MERITS OF THE COMPETITIVE POSITION FOR AIRASIA

7.0. Conclusion

8.0. References

9 – 13

9.0. Bibliography

14 –16

10.0. Appendix

17–24

Unity College International, Malaysia (2010)

REPORT OF THE MERITS OF THE COMPETITIVE POSITION FOR AIRASIA

Word Counted

2754 Words

Unity College International, Malaysia (2010)