1.

0:  INTRODUCTION

 YOU HAVE TO LET YOUR READER TO KNOW ABOUT WHAT IS YOUR

ASSIGNMENT ALL ABOUT
 OBJECTIVES OF ASSIGNMENT?
 CASE STUDY GIVEN - 100.000 CAPITAL / LOCATION - CYBERJAYA
 OPTION TO ENTER BUSINESS - 
 1. Partnership 
 2.Franchise
 3.Sole proprietorship
 4. BUYING EXISTING BUSINESS
  

2.0 BUSINESS IDEA / BACKGROUND OF BUSINESS IDEA

 WHAT IS YOUR BUSINESS / PRODUCT/SERVICES
 WHY YOU CHOOSE THIS BUSINESS?
 WHAT IS BUSINESS OFFER / BENEFIT
 WHAT IS BUSINESS USP (UNIQUE SELLING PROPOSITION)
 WHO IS YOUR CUSTOMER? JUSTIFICATION WHY

3.0 OPTION TO ENTRY MARKET

SOLE PROPRIETORSHIP
JUSTIFY - WHY SOLE PROPRIETORSHIP?

3.1 FREEDOM
 FREEDOM IN TERM BUSINESS OPERATION.
 U HAVE RIGHT FOR DECISION MAKING, U DONT HAVE TO DEPENDS ON OTHER
LIKE IN PARTNERSHIP BUSINESS ENTRY.
 U NOT TIGHT TO SOME OTHER PARTIES JUST LIKE IN FRANCHISE BUSINESS
WHERE THE FRANCHISEE DEPENDS ON FRANCHISOR DECISION MAKING.

3.2  Profit (iffa)

-100% belongs to owner 
            - if partnership share profits 
-if franchise we need to give royalty fees to franchisor
            

FRANCHISE

1. WELL KNOWN BRAND IN MARKET

 DONT HAVE TO REALLY PUT EFFORT IN THE OF MARKETING BECAUSE
THE BRAND/BUSINESS ALREADY HAVE THEIR CUSTOMERS / WELL
KNOWN IN PUBLIC. IN ADDITION MARKETING ALSO WILL BE TAKING
CARE BY THE FRANCHISOR.

     2.Training
 Training and guidance are provided by the franchisor, therefore for the staff
training will be easy to manage.

4.0 CONCLUSION

5.0 REFERENCES

DONE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!