NIDIA CECILIA OSORIO HERRERA

NEGOCIOS INTERNACIONALES - SENA

SUMMARY APPROACH TO THE DIAGNOSTICS OF THE

MARKETING COMPLEX IN THE ENTERPRISE INDUSTRIAL IN
UKRAINE.

The article examines the development of the economic system in

Ukraine, the essence of the diagnosis and the appropriateness of its
application, based on the estimation of the state of commercialization
of enterprises.

The Economic Development seeks to boost the productive capacities

of companies and their vulnerability, thus expanding their opportunities
in the generation of jobs and income.

For all of this problem, there is a lack of research that does not allow a
single approach to the diagnostic activity of the company, for which the
diagnostic procedure was created and approved in Ukrainian
companies.

Especially refers to the diagnosis of marketing complex of the

Company, where a plan should be structured that should include
detailed internationalization strategies, objectives and methods to sell
the product (s) / services in the foreign market.

In determining the objectives and action plans, this type of plan allows
the exporter to anticipate possible difficulties in the new market and to
prepare the response to them, without deviating the objectives.

Actividad de aprendizaje 1
Evidencia 1: Summary “Approach to diagnostics of marketing complex of industrial enterprise”