Research

of Media
Vehicles
Used by Brands

Submitted to: Mr.Satyajeet Joglekar

Submitted by: Sambodhi Maheshwari
FC (Sem VII)
COMMUNICATION
PLATFORMS
Communication platforms allow organizations to
incorporate real-time communication capabilities,
such as voice, video and messaging, to business
applications for meaningful interactions with
customers.While products can be goods or
services, platforms are access gateways.
 Advertising
Magazine Newspaper Cinema
 Brochure Broadcast Billboard

https://www.youtube.com/
watch?v=Xkx0mjFv-i4

Point of Purchase Display Sign Poster

 Digital Media Advertisements

Instagram Facebook
Inner Packaging Outer Packaging
 Sales and Promotion
Coupon Demo Sampling

Contest Gifts
Exhibits Games

Sweepstakes Premium
 Events and Experiences
Causes Fashion Show Expo
Factory Tours Street Activities

Street Activities Music Festivals

 PR and Publicity
Press kits Seminar

Magazine Annual Report

https://www.inditex.com/documents/10279/645708/2019+Inditex+An
https://www2.hm.com/en_in/life.html nual+Report.pdf/25aa68e3-d7b2-bc1d-3dab-571c0b4a0151
 Direct and Interactive
Catalog Mailings Telemarketing

Electronic Shopping Website

Vblog
https://www.youtube.com/watch?
v=HRwawVcETd4
 Word of Mouth
Person to person Blogs
Personal Selling
Thank You!