90% of the world will never leave the country there are born in

2% of all telephone calls are international

95% of the news people get are form domestic sources

Opinions:

Yes, it still holds but it is lessening. Resistance might be reduced at some point because of new
infrastructures and emerging tech and brands, for example, we can understand other cultures better.

- Strategy is still the same, only leaning towards adaptation

o Statistics change but strategy is the same
- Intensity, impact of culture in strategy?
- AAA
o Adaptation will still dominate
 May still consider that ~85% is still culturally impacted
o Aggregation
 Also going up because it’s easier
- CAGE
o Culture – being reduced, based on technological connection
o Administrative
 Infrastructure development decreases the gap
 Institutional voids
o Economical
 rising incomes
 Rising global trades
o Geo – ease of transportation
- Newness and Foreignness – basic knowledge can be known to shorten the gap through
increased tech
o Foreignness
o Newness

Even if the globe is shrinking through technology, the distances (CAGE) is still quite high.