Case1.

Tasty Noodles Company

Study the following case and answer the question given at
the end of case study. …………………………………….………………..……….[20]
Tasty Noodles Company was planning to introduce 100 grams pack of noodles into
Indian market at Rs.8/- per pack during the test marketing period of one month. During
this period the company wanted to flood the market with their noodles.
In the subsequent month, Tasty Noodles Company planned to increase the price to
Rs.12/- and change the packaging to 120 grams with a free toy car attached to the pack.
One month before the product introduction , marketing department brought out
advertisement in the print, FM radio and television media. There were also competitions
arranged for children with prizes sponsored by Tasty Noodles Company.
Production for the introduction phase was to be started two months in advance. Demand
for the product was estimated to be one lakh packs for the first month and 1.2 lakhs in the
second month. Production had to be started earlier in order to meet the estimated demand,
as also to account for the change over in the pack size for the second month.
Questions:
1. What coordination is required between the marketing, production, and logistics
departments to integrate the activities towards the success of the introductory
campaign?
2. Explain the role of logistics department in the introductory phase.
3. Explain the information sharing that needs to take place between marketing,
production, and logistics departments for efficient and effective results.
4. Explain the role of logistics department in the change over to the new packaging in
the second month?
Case 2. Plastic furniture Ltd.[FPL]
Study the following case and answer the question given at
the end of case study. …………………………………….………………….[20]
Plastic furniture Ltd.[FPL] manufacture a range of plastic furniture for home as well as
office use. PFL have increased their sales to large retail outlets in last few years. Today
almost all their products are sold to large retail out lets in major cities. Without these
customers PFL would be in the category of a small manufacturer.
However theses large retailers have been demanding. PFL have had to install EDI for
connectivity and provide access to the retailers to their inventory data for stock
availability information. PFL are also needed to provide shipment status of all orders to
retailers at regular intervals.
The latest requirement from the retailers has been the reduction of delivery lead time
from 10 days 5 days. This has created problems in consolidation for full truck load
shipments in transportation for logistics. LTL [less than truck load] transportation will
result in increased transportation costs. Also PFL has been utilizing a centralized
distribution warehouse untill this time which is a constraint for the new requirement from
the retail stores.
Questions:
1. explain the logistical implications of the new requirements of the retail stores.
2. Suggest logistical solutions to PFL to meet the new requirement of the retail stores
Case 3. M/s XYZ Ltd.
Study the following case and answer the question given at the end of case study.…….20
M/s XYZ Ltd. are a consumer goods manufacturing company. They have outsourced
their logistical operations [inbound as well as out bound] to M/S ABC Ltd. Competition
has forced M/s XYZ Ltd. to drop their price in the market. Hence there is strong cost
reduction drive in M/s XYZ Ltd. M/S ABC Ltd. Have been informed by M/s XYZ Ltd
that they will have to drop their rate. The president of M/S ABC Ltd. Spoke to the senior
managers about the impending rate reduction. To keep the profit in tact cost of logistics
are to be reduced. What is your advice as student of logistical management to M/S ABC
Ltd. Please out line your strategy