used the term “techne” to refer to the process of applying knowledge systematically to the practical art of instruction. • Formulated cognitive rules, systematically analyzed subject matter designed instructional technologies and devised effective instructional materials. B. During the Middle Age, Advent of Scholastic Philosophy, Pierre Abelard introduced a technology of instruction which was really a new method of structuring and presenting materials that helped set the style of scholastic education. C. Comenius, Pestalozzi, Froebel, Herbart, and Montessori contributed their own concepts on educational technology improving on the educative process. D. Johann Amos Comenius was recognized as the pioneer of modern instructional technology by reason of his book Orbis Pictus ( The World in Picture) which was an illustrated textbook for children studying Latin and the sciences. • Edward Thorndike and John Dewey formulated the scientific theory of learning and the scientific method • Thorndike gave emphasis to the use of empirical investigation as a basis for an organized process of learning. • Dewey introduced a method of instruction in terms of scientific method in broad terms. • F. The 19th century paved the advent of effective technological development, including the production of textbooks, use of blackboards, and improvements in writing implements like pen and ink. • Photography was invented--- visual instruction • 1920- visual media became widely accepted. • Publication of audio-visual media texts. • 1926- educational films were used as instructional media • 1927- Pressey wrote on programmed learning through a machine tested and confirmed a learning task (mechanical teaching machine) • 1932- first instructional television program was aired at the Iowa State University. • 16 mm sound motion picture was developed- served as the educational workhorse during the audio-visual movement • During the WW II, the US, government encouraged the implementation of technology of instruction for military training programs. This give impetus to a systems approach to instruction to include: Microteaching, individualized instruction, language laboratories, behavioral objectives, CAI.