Welcome to this Guide:

If you are here, then you are probably looking for more ways to
generate clients. There are plenty of ways to do it, but we’re
going to cover some FREE methods that only require an
investment of your time.

E-mail and Messenger are two foundational methods for

prospecting and generating clients. With new advances in
technology, it is now possible to leverage and scale these
systems to create a thriving enterprise while offering a much
needed service to other businesses.

By utilizing contact information that is freely, and openly

available online and offering them away to be able to solve
their businesses’ most pressing issues, marketers can take
advantage of a wide open market that has been created by the
dawn of chatbots and messenger marketing.

How to Use this Guide:

This guide has two parts. The first will cover how to generate
prospects through cold e-mail. And the second will show you
how to generate clients through sending messages
viaFacebook messenger. You can begin with section 1 or skip
ahead to the digital door knocking section if you like.

But where you decide to start, you must remember this. It

requires discipline and consistency to truly see the results that
you are looking for.

Helping You Grow Every Day,

Hector
 Section 1

Email Prospecting

Why It’s So Valuable:

E-mail presents a great opportunity to be able to reach out to
customers in an efficient and inexpensive way. Although
physically stopping by or meeting a potential client at a
networking event, may be effective. Utilizing e-mail allows you
to to scale your output in a way that doesn’t consume as much
time or money.

Furthermore, most businesses have a contact e-mail that is

designated for incoming inquiries and is much more likely to
be read. Additionally, businesses have created contact forms
that are directed towards their staff. By sending enough
targeted messages, you can create interested prospects.

By leveraging the information available online along with the

softwares and technologies that are available today, agency
owners can reach and contact hundreds of businesses within
their given niche or industry as a way to generate sales
conversations.
The E-mail System:

Obtain E-mails

Research Company/Industry

Perform Outreach

Follow Up

Obtain E-mails
A. Use Google maps, yelp, industry websites, etc.
B. Collect ancillary data (phone number, address, website,
employees, etc.)

C. Store in a CRM, database, google sheet

 Research

A . Identify common industry challenges and goals

B. Understand needs, objectives, and vocabulary
C. Prepare sales material and scripts
 Outreach
A. Create multiple, dedicated e-mails

B. Write a “relevant” e-mail

C. Send out ENOUGH- commit to a daily number

 Follow Up
A. Everyone one who opened should be followed up with more
emails
B. Those that responded should be sent sales video/article

C. Those who responded were interested should be followed up

with a phone call, drop by, etc.
 Section 2

Facebook Prospecting

 DDK
Digital Doorknocking is simply the act of sending Facebook
messages to prospects that fit your ideal market. Not only is
this interaction free to have, it is something that you can do
from the comfort of your home and without regard to location.

Free access to these businesses is invaluable as it can create

the conversations and the relationships that lead to you closing
a sale and generating a client. 

By reaching out on Facebook messenger, you are also able to

gather valuable information such as whether or not they
already utilizing a chatbot as well as the contact info, website,
address, and often the names of the employees of the
business.

Having this information gives you an easy way to offer a

solution to a problem that they clearly have. This will make it
easy for you to segway into a conversation about messenger
marketing.
Opening conversations this way often allows you to be able to
reach the person who would be managing the social media
and the different aspects of the marketing. This will allows you
to demonstrate a solution that they are in need of. Use this as
an opportunity to highlight your solutions and demos you’ve
prepared.

What to Do 
Decide & research a niche

Targeted Search & Database

Contact

Follow Up & Send Demo

How to Do it
Decide & research a niche

Follow previous steps

Targeted Search & Database

A. Sort by pages
B. Gather relevant Info

C. Send relevant questions

A. Utilize Facebook’s built in questions or use your own
B. Ask if they are individually following up with these question

Follow up with Demo bot

A. Offer them a solution and a link to a demo bot that you is
specific to their industry.
If you implement these systems, you can
start sending me messages like this one….

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