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Popularity of traditional furniture has strengthened the demand for wood in the
manufacturing of furniture in India. Over the past few years, the utilization of wooden
goods in home has increased as people have started using wood for furnishing
cupboards, decorating and for other purposes. Apart from this, the demand for
engineered wood furniture is rising in metro cities such as Delhi, Mumbai, Bangalore
and other major cities. The reason behind this is the rising popularity of ready to
assemble home furniture in these cities.
Further, there are few number of market players in furniture industry, compared to
the unorganized market players. The big players include Godrej, Zuari, Durian,
Nilkamal, Featherlite and others have their good market presence in furniture industry
in India.
Wooden furniture’s are a symbol of Kerala tradition. They were used in kerala from
100s of years ago. This project is meant to setup a manufacturing unit of wooden
furniture such as Chair, Coat, windows and door etc .The unit will undertake the job
work also. The unit envisages manufacturing of wooden furniture on different designs
out of quality wood like Teak, Anjili, Rose wood etc. But mainly on teak wood.
3. KEYS TO SUCCESS/FEASIBILITY
he market is expected to expand at a CAGR of 12.91% during the forecast period of
2016-2023. India furniture market growth is driven by various attributes such as
rising trend for modular and state of the art furniture among the population living in
urban cities, growing urbanization in Indian states, rising demand for durable and
hybrid seating furniture. Moreover, the rising growth of wood industry in India
further compensates the price of furniture. On the back of these factors the furniture
industry is expected to propel in India. Further, the rising trend of online and mobile
shopping in India is envisioned to bolster the demand for furniture through online
channels.
Various furniture companies such as Pepperfry, Urban ladder and others are
creating huge demand from these online channels. Apart from this, the demand for
low cost plastic furniture is also increasing in commercial sector. The ease of
business doing policies in India gives rise to new businesses across the country. In
addition, these increasing numbers of small and medium businesses further boost
the demand for low cost plastic furniture products. This factor is believed to foster
the growth of India furniture market over the forecast period.
Rapid urbanization in India and growing demand for modular and compact
furniture is expected to positively impact the growth of furniture market in near
future. Further, growing urbanization in Indian states such as Gujarat, Maharashtra,
Tamil Nadu and others is supporting the culture of housing societies. Moreover, the
corporate sector in India is uplifting on the back of ease of doing business reforms
introduced by the government. These factors are believed to bolster the growth of
India furniture market.
Further, growth of real estate sector in India is anticipated to boost the demand for
modular furniture in urban areas in India. Apart from this, rising investment in
retail sector by various national and international entities is anticipated to foster the
growth of furniture market in India. Moreover, the technological advancements such
as availability of high speed internet networks such as 4G and spiked absorption of
smart gadgets is boosting the e-retail sector in India. These advancements further
provide ease to the customers to buy furniture through online channels. In addition,
the rising number of smartphone users across the country and online shopping is
encouraging the furniture industry players to introduce their products through
online channels. The players such as Pepperfry, Urban ladder and others are
generating significant revenue through online platforms.
Apart from this, 100 percent FDI policy for townships and settlements development
project is attracting more foreign investors in the real estate sector which increase
the quality of residential apartments. Further, rising demand for high-end and
western style furniture is envisioned to bolster the growth of India furniture market
by the end of 2024.
However, the low cost furniture products offering by unorganized players further
decrease the revenues of major market players in India. Further, the unorganized
players sell their product through local shops which decreases the cost of branded
furniture. The high cost of quality and durable furniture in India is the major
restraint for furniture industry. The high cost of wood and leather further increase
the cost of overall furniture product.
4. MARKET:
As the furniture would not have any fixed brand or company name, therefore, there
would be less competition. The demand of wooden furniture and wooden building
materials is increasing as construction and housing industry expand. Attractive and
genuine wooden furniture have good access in market. The demand for the
furniture made up of woods is growing due to the increased standard of living of
people and outlook. On occasions like wedding, it has become customary to gift
wooden furniture like double bed, sofa, dressing table, dining table to the daughter.
The finished products can also be sold through furniture marts
LAND :
The location of the proposed business with its production unit is under estate of
Sector 13/15 of Gorakhpur Industrial Development Authority (GIDA). Total Area
Approx 470 Sq Mtr @ 3600 , within initial payment @ 25%
BUILDING(LAYOUT PALAN):
Built up area for the plant and Machinery including, Storage s ,Raw material store, Finished
goods store, Processing section, Machinery spares store room, Panel board room , mtrs. For
other construction for office, Toilets, Security office, Tin Sheding in front of Procession and
storage, Miscellaneous space etc. 396 sq.. mtr.
Total Ares Approx: 470 Sq mtrs, Out of Which Covered Approx 396 Sq Mtrs and Uncovered
area Approx: 94 Sq Mtrs.
Construction of Industrial Building Would Cost Rs. 8.50 Lacs, Including Production
work shed , Godown and Tin shed front area.
MACHINE:
The Proposed machine would cost Approx Rs 7.50 Laces, is easily available.
Normally it Includes 15’’combi max planner, 3 HP Single phase Motor, Blade Grinder
with motor, Hand drill machine, Sander machine, Stand type drilling machine with
motor, 12’’ planner, Rixo(mini), Leith, Cutter, Hand Tools & other small, equipments
The main items of the machinery required for the manufacture of Corrugated
Boxes are given below:
1. One 4-Bar Rotary Cutting & Creasing Machine, 75” Size
2. One Eccentric Slotter Machine, 75” Size
3. Two Stitching Machines
i) One 36” arm, Angular head
ii) One 36” arm, Straight head.
4. One Partition Slotter, Automatic Machine
5. One Single Slotting Machine, 12” Size
6. One Vertical Bending Machine, 62” Size
Total Cost of Project would cost Approx Rs. 7.50 Lacs
750000
INPLEMENTATION SHEDULE:
The machines are available from supplier within one month’s period. The project can be
implemented within four month period. Subject to construction.
RAW MATERIALS :
The major raw materials required for production are Woods of different type , Plane
glass , Plane glass , Plane glass , Sun mica etc. indigenous, their availability and costs
and other inputs such as water, fuel, power etc.
7. WORKING CAPITAL
a. Raw material required for one month
6. TOTAL CAPITAL
7.SOURCES OF FUNDS
Total 8450000
1.PROFITABILITY
NET PROFIT*100/TOTAL
INVESTMENT = 1356500*100/490750= 62.24%
The line of process is used for wooden furniture is made as per the measurements;
shaping, bending & chiseling as per design; finishing touch with sand paper; finally
apply varnish/paint/lamination; and furniture can be laminated using laminated
sheet.
1 The production is based on a single shift basis of 8 hours per day and working
days in a month
2 Laborer will be engaged on monthly basis keeping in view the present rate
prevailing in the market
3 Land and buildings are rented.
4 The unit will get subsidy for the power requirement as it will get registered under
MSME Act
MANPOER/STAFFINGS:
The business enterprise needs to recruit 18 people in the various capacities for
specific roles. The enterprise will (which is inevitable and the most important)
further train and orient the recruits in their areas of work for the smooth
operations.
FINISHED PRODUCT:
The Proposed Machinery as mentioned in are fully electricity power supported machine
and requires electricity in operating the same having power requirement of 15 KW.
The proposed location is under the Estate of GIDA Gorakhpur, Uttar Pradesh, where
industrial electricity is available mostly.
9. WATER REQUIRMENTS :
The Proposed unit does not have much water requirements for production Apart from this
Unit want to plant trees and other beautiful greenery in front are of unit keeping in mind
the other rules and regulation provided by the authority for the same it requires water.
Unit also had requirement of water connection inside in order to supply for labors and
other personnel working in the proposed unit along with RO system.
Propose Manufacturing plan total electricity consumption plant not producing any type of
Bye Products , Gases , Liquids or other Form which can harm , damage the environment in
any manner except three on details of which are as follows.
The total projected cost of the business consists of startup cost and working capital.
For Machinery, Building, and other Installation a term Loan and Own Contribution
is Proposed. For the Purpose of Working Capital Requirement Cash Credit would be
proposed along with additional contribution from proprietor if required so.
12. CONCLUSION
Furniture Manufacturing Unit is a commercial production unit to be established at
Industrial Estate under Industrial Estate of GIDA Gorakhpur, Uttar Pradesh which
requires a financial investment worth of Rs. 47.96 Lacs .
Propose Manufacturing plan total electricity consumption plant not producing any type of
Bye Products , Gases , Liquids or other Form which can harm , damage the environment in
any manner except a DG set which would be latest sound proof and less carbon emission
machine.
The enterprise will give satisfaction salary and allowances with commission to the
employees as they are bedrock of our business and our success depends on the level of
satisfaction they derive working in the business house.
The business house will accord top priority to our customers and deliver high quality and
timely services, and products. Through an expansive marketing strategy unit will create a
unique brand for itself. The enterprise would earn profit of 20% on an average. It is
assured and guaranteed that the enterprise would make more profit once it starts
production and marketing than as it is aforementioned. The proposed business is feasible
due to its strategic investment and operational plans.