JEET KAPIL

Unit-1008, 600 Lolita Gardens, Mississauga, ON L5A 3K8

647 648 0394, jeetkapil88@gmail.com
http://in.linkedin.com/in/jeetkapil

Digital Marketing Specialist

Professional Google & BING Certified Digital Marketing Specialist well versed in formulating, proposing and
implementing digital marketing communication and strategic marketing campaigns

HIGHLIGHTS OF QUALIFICATIONS
 More than 6 years of experience in progressively responsible areas of Digital Marketing Communication
and Technologies, Lead Generation, Brand Management and Account Management
 Successfully built new business through effective design, implementation of online marketing and
branding plans across industries: Real Estate, Automotive, HR, Education, FMCG, Hospitality, Finance
 Specializing in Facebook, Bing, Google-Lead Generation, SEO,SEM, Social Media, Online development and
E-commerce with complete understanding of the system and honed skills to retrieve maximum ROI
 Exceptional leadership, project management, communication, analytical, problem solving,
interpersonal, and presentation skills with a focus on establishing strong and value-driven relationships
 Demonstrates experience and application : Microsoft Office, Web 2.0, HTML, CSS, .php, .net , Adobe,
Dreamweaver, CRM, CMS, Marketing Automation tools, Kenshoo, Wordstream
 Administered project budgets over $1Million monthly maintaining responsibility for reporting, analysis,
optimization to achieve profitable ROI

EDUCATION

 Strategic Relationship Marketing (Postgraduate)

George Brown College (Toronto) August 2013
Combines marketing acumen with analytics and turn insights into leading strategic marketing
communication campaigns
 Bachelor’s Degree in Computer Science
University of Mumbai (Mumbai) March 2009
AWARDS AND ACHIEVEMENTS
 Co-Founded a Digital Marketing Agency, InXct Communications in January 2011 with an investment of
$3000, which has grown through 3 cities in India
 Founder of Business Association , Leader at Student Leadership Academy George Brown College,2013
 5pecialist Challenge Certified(Google Adwords), Bing Certified, Google Analytics Certified
 Consulted 5000+ Real Estate agents across US & Canada for digital marketing amplification achieving
exceptional results for managed clients at Consulnet Computing Inc, Toronto.
RELATED WORK EXPERIENCE
Specialist E-Media Advertising
Consulnet Computing Inc. (Toronto) January 2014 - Present
 Working for Spanish, French and English client base of 5000 Real Estate Brokers and agents across USA
and Canada executing & optimizing online marketing data systems introducing bilingual campaigns
 Expanding the premium management program from 150 to 1400 clients using Google Adwords &
Facebook (Search, Display and Remarketing), Google Analytics, Twitter and Bing, Kijiji, Craigslist
 Optimized business and online marketing processes by establishing regular team meetings which
resulted in 30% increase in sales, retention and exponentially increased ROI for clients.
 Developed SEM programs with asset identification, keyword research, Ad Campaign creation, landing
page optimization, A/B Testing, analysis to foster clients lead generation with min. 7% Conv. rate

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Marketing Assistant
TOA Canada Corporation (Toronto) January 2013 - April 2013
 Organized sales leads from raw data using Microsoft Tools, automating lead retrieval in SAP and CC
 Executed a social media campaign-“Take Control” to create brand value and a mutually beneficial
relationship with a younger audience, essentially exploiting platforms like Facebook, Twitter, Linked in
and Google Plus; creating newsletters, press releases, webinars, trade shows and events
 Edited websites using Dreamweaver; handled the content and technical alignment of digital properties

Marketing and Sales (Toronto)

PC Finance/TD Insurance-SMP Promotions Inc. September 2012 – December 2012
 Drove Sales for PC Financial products, generating sales 50% more than the benchmark
 Dramatically increased the sales for TD BPI Plus Insurance to become No.2 Sales Anchor in 1 month
 Worked with Toronto Sun, The Toronto Star, The Globe and mail, The National Post and Rogers
creating a direct response model for lead generation using Google, Facebook UID’s and Opt-in lists

Co-Founder/Digital Marketing & Communications Manager

InXct Communications (Mumbai) January2011- August2012
 Founded a Digital Marketing Agency and serviced Fortune 500 companies across digital properties
 Anchored the “Meter Jam” campaign online across India which increased the company’s brand equity
 Expanded the company in 3 cities in India through aggressive new business development
 Organized and lead teams to deliver impeccable performance; formulate, propose & implement
internet marketing strategies, online development, client servicing and direct marketing
 Conceptualized and Integrated 360 degree marketing program- “Iknowvention Contest” engaging
100,000 students to increase student admissions by 37% in FY 2012 for Seed Infotech IT College

Corporate Communication Officer

KarROX Technologies Ltd India/ LMI (Mumbai) July 2010 - December 2010
 Analyzed various platforms including TV, newspapers, BTL and ABL mediums to strategize and
implement multi-channel marketing plans to reduce cost, meet ROI and increase customer base
 Increased sales by 40% acting as primary internal program manager leading outside consultants and
advertising agencies using Social Media and Search Engine techniques

Account Executive/Management Executive

DRAFT FCB/Tribal DDB (Mumbai) January 2010 - June 2010
 Managed and executed Social Media Campaigns, Content Syndication, Identified and communicated with
social influencers of key websites & blogs to optimize online reputation for Fortune 500 companies
 Performed a Usability Test of technical infrastructure analyzing technical, vehicle, corporate data to
strategize long term and short term issues to implement digital marketing solutions
 Managed 360 degree campaign “Happy Legs” for the Top SUV Mahindra Xylo in India , driving sales
through car dealership competition for maximum Test Drives increasing Xylo Test Drives by 100%
Market Research Executive
JOHNSON &JOHNSON INDIA LTD (Nepal) International Project
Conducted market research under the VP Asia Pacific across 7 cities in Nepal to identify the market share of
Johnson & Johnson in those cities from the (existing 80% speculated F.Y.2010) for medical products
Community Experience (Toronto)
 Volunteered for International Students Council, a leader at the Student Leadership Academy, and a
member of the Student’s Association and GBC Career Services(awareness campaign)
 Volunteered for Youth Adult Cancer Canada, spreading awareness about cancer using social media