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  • The Grand Strategy Matrix Method Is Used To Identify UA

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    Jesse Lee
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    17 views1 page

    The Grand Strategy Matrix Method Is Used To Identify UA

    Uploaded by

    Jesse Lee

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    The Grand Strategy Matrix method is used to identify UA’s position in the market that revels

    strategic option within UA industry. The purpose of the Grand Strategy Matrix is to choose a

    fitting strategy that fits UA market and its competitive positon. Based on the Figure, UA

    belonged in the first quadrant of the Grand Strategy Matrix in which UA can focuses on

    many opportunities in its current market and also diverse its product ranges that can generate

    higher revenues. Therefore, UA have to maintains its innovative competences in all division

    and also pushed multiple opportunity into international expansion.

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