Overview

Dear customer,

Thank you for taking time to consider working with me. I have specialised in digital marketing for
the last 6 years, focusing mostly on PPC channels. I have managed budgets from £500/month up
to £200k/month. Based on my experience and achieved results so far, I am confident I can help
you with my knowledge and skills to provide high value services and increase your business ROI.

Since I started working on my own, operating as a small PPC agency, I have been delivering best-
in-class search, shopping, display and social campaigns to my clients. Previously I have managed
the accounts of worldwide leading companies, start-ups, non-government organizations, as well
as SMEs.

I use a wide range of tools and skills to develop a comprehensive strategy to meet my clients’
digital acquisition goals. If you have any questions or concerns, please do not hesitate to share it
and we will discuss it.

Sincerely,
Mirena Boycheva
Director

Leadvertising Solutions
Scope of Services
Paid Search Ads Campaigns
• Strategy proposition (considering paid search ads, shopping campaigns, display
campaigns)
• Conversion Tracking
• Ad copy suggestions and implementation
• Ad extensions suggestions (sitelinks, callouts, structured snippets, promotion, call, review
extensions, etc.) and implementation
• Campaign setup – adjusting all targeting criteria, adding keywords, ad groups, ads, ad
extensions
• Providing insights to the client on all questions in order to create an adequate digital
marketing strategy to meet the company’s goals.
• Keywords analysis, analyzing users’ search terms, adding new keywords to the accounts,
negating irrelevant keywords
• Analysis of gender, age, location, time of day, weekday
• Developing and updating the best approach for delivering results keeping up to date with
the latest Google Ads features.
• Testing new ads and updating ads whenever needed (i.e. for promotional periods)

Paid Search Shopping Campaigns

• Setting up Google Merchant Center
• Creating shopping products feed
• Creating shopping campaigns
• On-going management and optimization of the keywords
• On-going client advising on how to improve the business as a whole (suggesting
promotional strategies, budget adjustments)
• Competitors report

PPC Monthly Report to include

• Performance for the past month versus the previous
• Weekly performance in graphs and tables
• Main KPIs change (CPC, CTR, CR, Cost per transaction, Transactions, bounce rate, time
spent on site)
• Monitoring competitors (impression share and change in behavior)
• Other channels performance (direct, organic, social)
• Recommendations for future steps
• Channel representation using Google Analytics
Paid Social Campaigns (Facebook, Instagram, LinkedIn, Twitter)
• Strategy proposition (Lead gen, reach, brand awareness, products campaigns, etc.)
• Reach/traffic/conversion volume estimation (Forecasting)
• Campaigns creation
• Campaigns monitoring, management and optimization
• Reporting on performance to include any data useful for the client

Other Services
• Overall digital marketing strategy consultation considering all channels
• Landing Page recommendations for improvement
• Products/Services recommendation for improvement
• Providing insights about the industry trends, seasonality and competitors’ behavior
Case Studies
#1 Case Study
One of my latest clients is providing a marketplace for users to sign up (pay for a subscription) and create
their shop on the website platform to sell clothes. I started working with the client in the middle of March
2019.

Goal: Decrease CPA, increase revenue.

Campaign Type: Paid Search ads

RESULTS
E-commerce results during the last two weeks of March (during which I’ve managed the account) versus
the previous two weeks (during which someone else was managing the account)

BEFORE AFTER

CPA £15.45 £4.19

Conversion Rate 2.52% 3.41%

CPC £0.20 £0.08

#2 Case Study
I started working with this client from the 20th of March 2019. They sell electronics online. This is how the
performance has changed since:

Goal: Increase user engagement with the website

Campaign Type: Paid search and shopping ads
#3 Case Study
One of my latest retail clients is leading on the market for pet accessories. Although having much better
solutions than their competitors, their Google ads were not driving many sales. Since I started managing
their account, everything changed.

Goal: Increase transactions and revenue

Campaign Type: Paid search and shopping ads

RESULTS
Budget of £1,000 for November £34,000 revenue
824 conversions Without counting assisted conversions.
18% conversion rate 3,300% ROI

#4 Case Study
I have been working with this client for 2 years now. Since I acquired the account, I managed to constantly improve the
amount of conversions at a lower CPA.

Goal: Increase conversions, decrease CPA

Campaign Type: Paid search ads

RESULTS
Having spent £3,400 in 2018, we drove £28,000 revenue
300 conversions Without counting assisted conversions.
32% conversion rate 723% ROI
#5 Case Study
I have worked with a worldwide leader in the online payment industry last year. Quarter on quarter I have achieved the
following results:

Goal: Increase subscriptions, decrease cost per subscription

Campaign Type: Paid Search ads

All of this was achieved due to the best practices I follow in structuring an account,
creating ads, ad extensions, researching keywords, pacing the budgets,
monitoring and outbidding the competitions.
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 Clients We’ve Worked With
INTERNATIONAL CLIENTS VARIETY OF INDUSTRIES

ENGLISH AND GERMAN LANGUAGES INCREASED ROI FOR ALL CLIENTS

BUDGETS FROM £500 UP TO £200K PER MONTH LONG-TERM RELATIONSHIP

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