Statista Digital Market Outlook

Apps
worldwide

Definition

The Apps segment includes fitness and nutrition apps e.g. calorie counters, nutrition diaries and apps for detecting
/tracking/ analyzing and sharing vitality and fitness achievements (e.g. Runtastic). Also included are desktop
versions that additionally provide an app for the user (e.g. freeletics). Apps that focus on specific diseases (e.g.
diabetes apps) are excluded as well as Apps that do not provide any options to directly measure or analyze vitality
and fitness achievements (e.g. exercise tutorials or nutrition lexicons). The user base covers paying and non-
paying customers. The revenue figures only include revenues generated from paid app downloads, premium/full
versions and in-app purchases; eCommerce and advertising revenues are not included.

In-scope

■ Fitness and nutrition apps for detecting /tracking/ analyzing and sharing vitality and fitness achievements
■ Desktop versions of fitness applications that additionally provide an app

Out-of-scope
■ Apps that focus on specific diseases (e.g. diabetes apps)
■ Apps that do not provide any options to directly measure or analyze vitality and fitness achievements

Data
► EUR
► USD
► GBP
◄ Definition
worldwide, Apps in EUR
Revenue in million €
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Paying Apps users 1,519.0 1,787.0 2,044.0 2,268.0 2,449.0 2,587.0 2,687.0 2,760.0 8.9
Non-paying Apps users 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 -1.4
Total 1,519.0 1,787.0 2,044.0 2,268.0 2,449.0 2,587.0 2,687.0 2,760.0 8.9
Source: Statista, last update: 2019-12, exchange rate: 0,88562 EUR/USD

Revenue Growth in percent

2018 2019 2020 2021 2022 2023 2024
Paying Apps users 17.70 14.40 11.00 8.00 5.60 3.90 2.70
Non-paying Apps users 0.00 0.00 0.00 0.00 0.00 0.00 -9.30
Total 17.70 14.40 11.00 8.00 5.60 3.90 2.70
Source: Statista, last update: 2019-12

Users in millions
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Paying Apps users 149.50 174.60 197.20 216.00 230.80 242.10 250.40 256.60 8
Non-paying Apps users 518.80 576.60 625.20 662.50 689.70 708.60 721.90 731.10 5
Total 668.30 751.30 822.40 878.50 920.50 950.70 972.30 987.60 5.7
Source: Statista, last update: 2019-12

Penetration Rate in percent

2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Paying Apps users 2.10 2.40 2.70 2.90 3.10 3.20 3.30 3.30 7
Non-paying Apps users 7.20 7.90 8.50 8.90 9.20 9.30 9.40 9.50 4
Total 9.20 10.30 11.10 11.80 12.20 12.50 12.70 12.80 4.7
Source: Statista, last update: 2019-12

ARPU in €
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Paying Apps users 10.160 10.230 10.360 10.500 10.610 10.690 10.730 10.760 0.8
Non-paying Apps users 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 -6.1
Total 2.270 2.380 2.490 2.580 2.660 2.720 2.760 2.790 3
Source: Statista, last update: 2019-12, exchange rate: 0,88562 EUR/USD

Users by age in percent

2019
18-24 years 19.00
25-34 years 35.00
35-44 years 25.00
45-54 years 15.00
55-64 years 6.00
Source: Statista Global Consumer Survey, last update: 2019-10

Users by gender in percent

2019
female 53.00
male 47.00
Source: Statista Global Consumer Survey, last update: 2019-10

Users by income in percent

2019
low income 32.00
medium income 38.00
high income 30.00
Source: Statista Global Consumer Survey, last update: 2019-10

Global Comparison - Revenue in million €

2020
Northern America 638.0
United States 565.0
Eastern Asia 560.0
China 481.0
Central & Western Europe 307.0
Source: Statista, last update: 2019-12, exchange rate: 0,88562 EUR/USD

Global Comparison - User Penetration in percent

2020
Sweden 30.70
Norway 29.10
United States 28.70
Finland 26.40
Ireland 25.90
Source: Statista, last update: 2019-12
◄ Definition
worldwide, Apps in USD
Revenue in million US$
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Paying Apps users 1,715.0 2,018.0 2,308.0 2,561.0 2,765.0 2,921.0 3,034.0 3,116.0 8.9
Non-paying Apps users 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 -1.4
Total 1,715.0 2,018.0 2,308.0 2,561.0 2,765.0 2,921.0 3,034.0 3,116.0 8.9
Source: Statista, last update: 2019-12

Revenue Growth in percent

2018 2019 2020 2021 2022 2023 2024
Paying Apps users 17.70 14.40 11.00 8.00 5.60 3.90 2.70
Non-paying Apps users 0.00 0.00 0.00 0.00 0.00 0.00 -9.30
Total 17.70 14.40 11.00 8.00 5.60 3.90 2.70
Source: Statista, last update: 2019-12

Users in millions
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Paying Apps users 149.50 174.60 197.20 216.00 230.80 242.10 250.40 256.60 8
Non-paying Apps users 518.80 576.60 625.20 662.50 689.70 708.60 721.90 731.10 5
Total 668.30 751.30 822.40 878.50 920.50 950.70 972.30 987.60 5.7
Source: Statista, last update: 2019-12

Penetration Rate in percent

2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Paying Apps users 2.10 2.40 2.70 2.90 3.10 3.20 3.30 3.30 7
Non-paying Apps users 7.20 7.90 8.50 8.90 9.20 9.30 9.40 9.50 4
Total 9.20 10.30 11.10 11.80 12.20 12.50 12.70 12.80 4.7
Source: Statista, last update: 2019-12

ARPU in US$
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Paying Apps users 11.470 11.560 11.700 11.860 11.980 12.070 12.120 12.150 0.8
Non-paying Apps users 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 -6.1
Total 2.570 2.690 2.810 2.920 3.000 3.070 3.120 3.160 3
Source: Statista, last update: 2019-12

Users by age in percent

2019
18-24 years 19.00
25-34 years 35.00
35-44 years 25.00
45-54 years 15.00
55-64 years 6.00
Source: Statista Global Consumer Survey, last update: 2019-10

Users by gender in percent

2019
female 53.00
male 47.00
Source: Statista Global Consumer Survey, last update: 2019-10

Users by income in percent

2019
low income 32.00
medium income 38.00
high income 30.00
Source: Statista Global Consumer Survey, last update: 2019-10

Global Comparison - Revenue in million US$

2020
Northern America 720.0
United States 638.0
Eastern Asia 632.0
China 544.0
Central & Western Europe 346.0
Source: Statista, last update: 2019-12

Global Comparison - User Penetration in percent

2020
Sweden 30.70
Norway 29.10
United States 28.70
Finland 26.40
Ireland 25.90
Source: Statista, last update: 2019-12
◄ Definition
worldwide, Apps in GBP
Revenue in million £
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Paying Apps users 1,331.0 1,567.0 1,792.0 1,988.0 2,147.0 2,268.0 2,356.0 2,419.0 8.9
Non-paying Apps users 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 -1.4
Total 1,331.0 1,567.0 1,792.0 1,988.0 2,147.0 2,268.0 2,356.0 2,419.0 8.9
Source: Statista, last update: 2019-12, exchange rate: 0,77638 GBP/USD

Revenue Growth in percent

2018 2019 2020 2021 2022 2023 2024
Paying Apps users 17.70 14.40 11.00 8.00 5.60 3.90 2.70
Non-paying Apps users 0.00 0.00 0.00 0.00 0.00 0.00 -9.30
Total 17.70 14.40 11.00 8.00 5.60 3.90 2.70
Source: Statista, last update: 2019-12

Users in millions
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Paying Apps users 149.50 174.60 197.20 216.00 230.80 242.10 250.40 256.60 8
Non-paying Apps users 518.80 576.60 625.20 662.50 689.70 708.60 721.90 731.10 5
Total 668.30 751.30 822.40 878.50 920.50 950.70 972.30 987.60 5.7
Source: Statista, last update: 2019-12

Penetration Rate in percent

2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Paying Apps users 2.10 2.40 2.70 2.90 3.10 3.20 3.30 3.30 7
Non-paying Apps users 7.20 7.90 8.50 8.90 9.20 9.30 9.40 9.50 4
Total 9.20 10.30 11.10 11.80 12.20 12.50 12.70 12.80 4.7
Source: Statista, last update: 2019-12

ARPU in £
2017 2018 2019 2020 2021 2022 2023 2024 CAGR in %
Paying Apps users 8.900 8.970 9.090 9.200 9.300 9.370 9.410 9.430 0.8
Non-paying Apps users 0.000 0.000 0.000 0.000 0.000 0.000 0.000 0.000 -6.1
Total 1.990 2.090 2.180 2.260 2.330 2.390 2.420 2.450 3
Source: Statista, last update: 2019-12, exchange rate: 0,77638 GBP/USD

Users by age in percent

2019
18-24 years 19.00
25-34 years 35.00
35-44 years 25.00
45-54 years 15.00
55-64 years 6.00
Source: Statista Global Consumer Survey, last update: 2019-10

Users by gender in percent

2019
female 53.00
male 47.00
Source: Statista Global Consumer Survey, last update: 2019-10

Users by income in percent

2019
low income 32.00
medium income 38.00
high income 30.00
Source: Statista Global Consumer Survey, last update: 2019-10

Global Comparison - Revenue in million £

2020
Northern America 559.0
United States 495.0
Eastern Asia 490.0
China 422.0
Central & Western Europe 269.0
Source: Statista, last update: 2019-12, exchange rate: 0,77638 GBP/USD

Global Comparison - User Penetration in percent

2020
Sweden 30.70
Norway 29.10
United States 28.70
Finland 26.40
Ireland 25.90
Source: Statista, last update: 2019-12