Overview :

it is India’s largest payment gateway that offers offer’s numbers of

payment services to its customer and merchant. The provide digital
payment solution to over 7 million merchants and allows its customer to do
transactions. They were the first once to use QR based mobile payments
systems in India. The payment bank of paytm also allows its customer to
open “saving account” where they can deposit 1 lakh . using paytm wallet
one do transaction from any of the nearby retailers stores ,petrol pumps
and restaurants etc.

Artificial intelligence :

In a statement, the company said that the AI-based SaaS engine sits on

top of multiple payment aggregators and analyses data in real-time to route
transactions dynamically to the best performing aggregator for improved
success rates.

With this new launch, the Paytm Payment Gateway also offers smart

processing of bank OTP’s and also optimizes bank pages. The engine’s
algorithm automatically calculates the success rate for every
card bin and for every bank, routing payment traffic to the best
performing aggregator offering different payment modes in real-time.
 
Along with this, the AI-based routing engine also uses big data analytics
to provide merchants with a comprehensive analysis of their sales,
transactions, and success rates in an easy-to-refer dashboard

Conversational platform: paytm Inbox

One step for us towards meeting this consumer need is 'Paytm Inbox'
where you can chat with friends/ merchants and send/ receive money
effortlessly and securely," he added. "This will help us drive greater
engagement on our platform and build a stronger bond with our
customers."
The company added in a statement that "the messaging platform is
encrypted end-to-end, and users can initiate private conversations and
create group chats. They can also send photos and videos instantly,
share live location, capture and share moments with the built-in camera.
There is also a feature allowing users to recall their messages using
'Delete for All'.

How to improve the technology and cost reduction:

But Paytm is different. It doesn't use UPI, or at least primarily it doesn't.

When you user installs Paytm, he or she also has to create a Paytm
account. When you make the payment through Paytm, the money
doesn't move from a bank account to a bank account. Instead, it moves
from a Paytm e-wallet to other Paytm e-wallet and we need to recharge
your e-wallet again and again.

Extra amount of chargers will be taken while the reverse transaction

From paytm account to bank

Leading ecommerce company Paytm is looking at putting Rs. 500 crores in

its fulfilment centres, in a bid to bring down the delivery time. While the
company is operating on a no-inventory model without warehouses of its
own, it has partnered with companies for warehousing purposes.