Culture is the characteristics and knowledge of a particular group of people, encompassing

language, religion, cuisine, social habits, music and arts.

Culture consists in patterned ways of thinking, feeling and reacting, acquired and transmitted
mainly by symbols, constituting the distinctive achievements of human groups, including
their embodiments in artifacts. The essential core of culture consists of traditional ideas and
especially their attached values.

Cross culture is a concept that recognizes the differences among business people of different
nations, backgrounds. and ethnicities, and the importance of bridging them.