International Marketing

For

Bachelor of Business Administration

Unit 11
International Marketing Channels
Resource person
© 2005 John Wiley & Sons

Sana-ur-Rehman

PPT 1-1
 Factors Affecting Choice of Channels

• Cost
• Capital Requirements
• Control
• Coverage
• Character

IM by Sana-ur-Rehman PPT 1-2

 Direct Marketing
• The purpose of direct marketing is to make
direct contact with end-user customers
through alternative media.

Strategic Marketing by Sana-ur-Rehman PPT 1-3

 Direct Marketing Strategy
• Reasons of using Direct Marketing
– Socioeconomic Trends
– Low access costs
– Database management
– Value

Strategic Marketing by Sana-ur-Rehman PPT 1-4

 Direct Marketing Methods

Kiosk
Shopping
Radio/
Electronic Magazine/
Shopping Newspaper

Analyzing Product
Portfolio
Performance

Direct Mail
Television

Telemarketing

Strategic Marketing by Sana-ur-Rehman PPT 1-5

 Korea brings new meaning to express
grocery shopping

Strategic Marketing by Sana-ur-Rehman PPT 1-6