International Marketing

Unit 3

History and Geography

© 2005 John Wiley & Sons

PPT 1-1
 Historical Perspective in
Global Business
• History and Contemporary Behaviors.
• History is Subjective
• Fist Opium War (1839-1842)
• Manifest Destiny
• Were accepted as the basis for US foreign policy during much of the
19th and 20th century. Manifest Destiny meant that American were a
chosen people ordained by God to create a model society.
• It referred to the territorial expansion of the US from the Atlantic to
the Pacific.

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 Geography and Global
Markets
• Geography
– Study of Earth’s Surface, Climate, Continents,
Countries, People, Industries, & Resources.
• Climate and Topography
– Altitude, Humidity, Temperature extremes
• With in a single National market climate might be
significantly diverse requiring major adjustments.

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 • Social Responsibility & Environment
Management
– China is the world’s top polluter in the world
– China has 16 of the world’s 20 most polluted
cites.
• Dynamics of Global Population Trends
– Rural/Urban Migration

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 World Trade Routs

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 Absolute poverty
• Absolute poverty is experienced when people lack the
basic necessities for survival: proper shelter, clean
water, adequate food, medicines and clothing. From a
measurement perspective, absolute poverty is usually
defined as having an income below a fixed threshold.
• That threshold will typically represent the cost of a
basket of very basic goods and services or some caloric
equivalent. For example, target of the 2030 Agenda uses
the PPP equivalent of US$1.25 per day (US$1.90 in
2015 prices) as the threshold

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 • Copyright
• Copyright is a legal term used to describe
the rights that creators have over their
literary and artistic works. Works covered
by copyright range from books, music,
paintings, sculpture and films, to computer
programs, databases, advertisements,
maps and technical drawings.

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 • Patent
• An exclusive right granted for an invention.
Generally speaking, a patent provides the
patent owner with the right to decide how -
or whether - the invention can be used by
others. In exchange for this right, the
patent owner makes technical information
about the invention publicly available in
the published patent document.
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 • Landlocked Developing Countries
• Landlocked countries have no territorial
access to the seas, limited border
crossings and transit dependence. To
consult the list of LLDCs, see
http://unohrlls.org/about-lldcs/country-
profiles/.

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 © 2005 John Wiley & Sons

PPT 1-16