© complete this article with the appropriate form of the words in brackets. I opened a hairdressing salon last year. The . most important. (important) thing is to think about your target customers. My hairdressing salon is located in my parents’ hotel. My customers are _ ? (old) and... > (rich) than my main competitor's. They like excellent service and a cup of coffee. My main competitor's customers are * (young) than mine. She offers a ..> (cheap) service than I do. However, my salon is * (comfortable) than hers. My. 7 (exciting) customer is a famous model. * We use much or a lot with comparative adjectives to talk about large differences. Much is more formal than a Jot Fruit snacks are much healthier than sugary snacks New Zealand is a good market, but Australia is a lot more attractive * We use a little or a bit with comparative adjectives to talk about small differences. A little is more formal than a bit. The PDX100 is a little more expensive than the PDX200. This month’s sales are a bit higher than last month's. =) Page 125 © complete these sentences about the cars. 4 The Rolls-Royce is... bigger than the Ferrari. 2 The Ferrari is .. bigger than the Smart Car. 3 | think the . is faster than the............ ' 4 In my opinion, the .. . is.........comfortable than the ...............© Talk about sales in France and in Spain. Use this chart. HE Sates in France Sales in Spain Quarter in the first quarter, sales in France were a little higher than in Spain In France, sales in the second quarter were much higher than in the first quarter. © Compare these two pool tables using much, a lot, a little and much. The Classic pool table is a bit wider than the Trainer pool table. Trainer pool table Classic pool table Width 93.cm 95cm Length 176 cm 180.cm Height 78cm 80cm Weight 25 kg 50 kg Price €144 €280 HB Choose the correct words in italics in each sentence. The US has a bigger / more big domestic market than France. An off-the-peg dress is more cheaper / cheaper than an haute couture dress. There aren’t as many designers in London than / as in Paris. This year’s designs are prettier / more pretty than last year. John Galliano is one of greatest / the greatest designers in the British fashion industry. I think Stella is most talented / more talented than Susan. Susan is less creative / the least creative of the group. The quality of the clothes in the stores is worse / worst than ever before. The price in France is the same as / than in the UK. 10 The price in the US is Lower / the lower than in the UK.con. wearCara Cosmetics 8 Markets | Background Cara Cosmetics is an internation: products. Its target market is usu whole family. Cara Cosmetics is al company based in Taly 1 sells hod launching a new shar or ae ampoo. Competitors’ products a s Ee Outlets: ‘ HairGlow 300 ml supermarkets 100 ml pharmacies Shinesoft 300 ml ‘supermarkets 200 ml pharmacies 100 mL hairdressers Sheen 250ml hairdressers €10 150 ml hairdressers. a The new shampoo The biggest competitor is HairGlow. Look at the options below for the new shampoo. Names Finesse Radiance silk Selling prices (for 300ml) Less than €8 8 More than €8 > CO ae pee WY) Lind W) < WO Income groups Bottle sizes Ne 300 mi only 300 ml and 100 ml 500 ml, 300 ml and 200 ml % Main outlets rarget markets % Supermarkets Women who buy the product forthe family Siartaaias Women who buy the product for themselves piercer ‘Men who buy the product for themselves Work in small groups. Look at the information and discuss how Cara Cosmetics needs to ‘de launch its shampoo. ae shampoo for Ga Decide on the name, price, age group, Size Writing file page 133 Peegntnename: eres enemas outet. | SD ion of the new