Practising Strategy

Format Soft Cover

ISBN 9781485102519

Edition 1st Edition

PageCount 460

Published 2015

About this Publication:

Given the common acknowledgement that strategy implementation is the greatest challenge to managers in the 21st century and the greatest reason for strategy
failure we decided to focus on strategy implementation. Rather than promoting the unrealistic idea of strategy as a purely rational and deliberate outcome, this
book acknowledge and explore the idea that strategy is often emergent, messy and experimental. We focus on strategy as something that people do rather than
something that an organisation possesses. Since people are the building blocks of strategy, we recognise the fact that strategy is both a cognitive and a political
activity.

Contents Include:

Overview of strategic Marketing • Analysing the external market or business environment • Customer analysis • Analysing the market • Analysing competitors •
Analysing the internal environment • Strategic metrics for marketing • SCA • Value proportions • Market strategies • Brand Equity and life cycle management •
Competitive strategies • Refocusing the business • Leveraging the business • Globalization and competing in a global environment • Selecting the strategies for
the way forward • Implementation and control

Of Interest and Benefit to:

All undergrad courses on Strategic Management as well as any manager who wants to enhance strategic
skills.

Key Benefits:

•The focus is on strategy implementation.

•The book focus on strategy as something that people do rather than something that an organisation possesses.
•primary research was conducted among Southern African top and middle managers and the book draws on these managerial perspectives to enrich the text with
first-hand accounts of the strategy experience.

Pricing:

Description Price

1st Edition R 469.00

http://www.jutaacademic.co.za