You are on page 1of 2

Unit 6 STRATEGY EVALUATION AND CONTROL

The Link between Planning and Controlling

Do the plans

Carry out the


Correct
plans
deviations
through
and improve
strategies
future plans
formulated

Monitor &
compare
actual
performance
with plans

Strategic Control Model

• Premise Control
1
• Implementation Control
2
• Strategic Surveilance
3

BUSINESS POLICY AND STRATEGY: Strategy Evaluation and Control


Control Methods and Systems

Before During After

Inputs Process Output

Feedforward Concurrent Feedback

6 Stages of Feedback

1. Find out what to control


2. Come up with control standards
3. Measure performance
4. Compare actual performance to standards
5. Determine the reason for deviation
6. Take necessary correction

MODES OF CORRECTIVE ACTION

 Normal mode
 Crash mode
 Preplanned crisis mode

Characteristics of Good Evaluation

BUSINESS POLICY AND STRATEGY: Strategy Evaluation and Control

You might also like