MARKET

Extra Space Asia is the dominant self-storage

operator in Asia, offering storage facilities and
services to individuals, families and businesses
in densely populated Asian cities where real
estate is limited and costly. Extra Space Asia
is a privately-owned business, headquartered
in Singapore, and managed by Chief Executive
Officer Mr Kenneth Worsdale.

ACHIEVEMENTS
As a leading pioneer in the self-storage industry
in Asia, Extra Space Asia is:
• The first in Asia to open a self-storage facility
in a shopping mall.
• The first in Asia to introduce large self-storage
facilities in Korea and Malaysia.
• First operator in Asia to offer wine storage
within a self-storage facility in Singapore,
Malaysia and Taiwan.
• The first wine storage operator to offer wine
tasting rooms as a complimentary service to
wine customers.
• The first in Asia to offer wardrobe storage time, Extra Space Asia provides quick responses entered into a strategic venture with Keiyo
specially catered for fashion apparels and to customers on the go. This strengthens Logistics, a self-­ storage company operating
accessories. the engagement between company staff and over 75 facilities in Japan, under the
customers. brand “Private Box”. Facilities owned by
• The first non-Japanese self-storage company
The majority of facilities are equipped with Extra Space Asia are managed by Keiyo Logistics
to enter the Japanese market.
on-site security services and are staffed with under the brand “Private Box by Extra Space”.
• The first and only self-storage brand in
qualified customer service executives in order to Today, Extra Space Asia has a portfolio of
Singapore to win the Superbrands Award for
ensure best-in-class service. close to 50 facilities in six countries, with plans
two consecutive years.
underway to penetrate other markets in Asia.
In this era of rapid digital transformation,
HISTORY This regional presence encompasses over 1.5
cutting-edge technologies have opened up
Founded in 2007, Extra Space Asia opened its million square feet of space, serving more than
opportunities, fundamentally transforming
first facility in Singapore with 50 customers. The 15,000 customers in Singapore, Malaysia,
customer experiences and operating processes
first facility in Korea opened in November 2010 Korea, Taiwan, Hong Kong and Japan.
for the business. The company built the first
ever “Self-Storage Store Locator” web portal in in the district of Gangnam, Seoul. In February
the industry, allowing users to find the nearest 2012, Extra Space Asia opened its first facility in PRODUCT
Extra Space Asia’s storage facility by simply filling Malaysia in Chan Sow Lin, Kuala Lumpur and in Extra Space Asia offers a wide selection of
in their postal code. September 2015, expanded its footprint to Hong storage solutions. Apart from personal use,
Kong. business owners also have a cost-effective,
Extra Space Asia leads the industry in
design, technology and innovation, leveraging In August 2014,
on an online self-storage operating software the company acquired
that provides real-time information on space a majority stake in
availability across different facilities. Storeasy self-storage,
the leading self-storage
The company maintains a dedicated call
company in Taiwan.
centre to respond to customer queries, and
Following the acquisition,
guides prospective customers in the selection
the Taiwan operator
of facilities, storage unit sizes, quotations and
became known as
latest promotions. With a wide array of digital
Storeasy by Extra Space.
communication channels such as live chats and
In September 2018,
social media messengers to communicate in real
Extra Space Asia

| SUPERBRANDS VOLUME X

secure and convenient way of storing their
inventories and stocks.
Storage spaces ranging from 6 square
feet to 500 square feet are available and rental
periods start from two weeks to as long as
required. Customers can upgrade or downgrade
their storage space at any time.
Storage facilities are equipped with state-
of-the-art 24-hour security systems, integrated
with a personal access code system that allows
customers to access 24/7, all year round.
Customers can also look forward to air-
conditioned and dehumidified spaces with
temperatures maintained between 23°C and
25°C, as well as personal and business wine
storage in Singapore, Malaysia and Taiwan.
‘Walk-in cellars’ fitted with industry-grade
shelving, and ‘wine lockers’, offer storage
capacities ranging from 24 to 450 cases. Each
wine storage unit is kept at optimal temperatures
between 12°C and 14°C, at 65% to 75%
humidity. Complimentary use of wine tasting
rooms are available at selected facilities, offering
a private and cosy ambience for wine collectors
and customers.
Over the years, Extra Space Asia has
expanded its offerings to cater to growing lifestyle
demands and storage needs. ‘Drive-up’ storage
spaces provide easy access for customers to
load and unload their goods.
Premium storage features individual
unit lighting, air-conditioning, dehumidifiers
and premium interior finishes for a first-class
experience.
E-Valet enables customers to sign-up online
and have boxes delivered to their homes and
returned to the facility for storage. Customers
can simply submit an online request and have
their items transported back to them within two
days.
E -Station serves the needs of e-commerce
businesses through an electronic locker system
that makes self-collection easier and more
accessible than ever.
Latest in the range of services is the Executive
Storage - a hybrid workspace for professionals,
entrepreneurs and business owners to work,
collaborate and store, all in one place.
RECENT DEVELOPMENTS
With the growing digital trend, Extra Space Asia
incorporates a cohesive strategy in its marketing
communication efforts, targeting relevant
audiences more effectively by using the most
current marketing tools available.
In 2019, the company implemented
automation processes to keep customers
engaged across various touch points,
by providing them with the most suitable
content and interactions. This automation
journey enhances customer’s experience and
strengthens communication between company
staff and customers.
As the brand expands, Extra Space Asia
continues to collaborate with reputable brands
like bluPort, providing their customers with value-
added services. With the addition of bluPort’s
fuss-free parcel collection system, customers
can now have their online items delivered to the
bluPort lockers for easy collection.
PROMOTION
Extra Space Asia has launched numerous
campaigns over the years to educate the
public about the benefits of self-storage while
promoting its products and services. In 2019,
the brand included a blog section in each of
the country websites with curated content for
specific target audiences. With this new pool of
informative resource, potential customers can
better learn about the services and industry-
related news. These blog entries have also
strengthened the company’s brand identity and
its digital presence.
BRAND VALUES
With the mission to help customers de-
clutter their personal and business life,
Extra Space Asia gives users the freedom to
choose their storage plans according to their
individual needs. The company is committed to
providing storage solutions that improve every
customer’s lifestyle.
Extra Space Asia prioritises addressing every
customer’s needs and is committed to providing
exemplary levels of service. This unwavering
dedication continues to be the bedrock of
Extra Space Asia’s substantial achievements and
its vision for being the preferred, most recognised
and trusted storage brand in Asia.
The company also provides flexible and
affordable storage to the smaller start-up
business community. Businesses can expand
their storage spaces as the need arises, or
downsize their storage spaces as they clear
their inventory - no long-term commitments are
required.
As the company grows, Extra Space Asia
is consistently finding ways to create positive
impacts on the community, society and
environment where the business operates.
‘Extra Space Cares’, the Corporate
Social Responsibility (CSR) arm of
Extra Space Asia was established in 2018 to
incorporate sustainability efforts and strategies
as part of their long-term business goals.
In December 2018, Extra Space Asia
embarked on a CSR initiative that focused on
giving back to society. In collaboration with
MINDS, one of the oldest and largest non-
governmental welfare organisations catering to
the needs of persons with intellectual disability
(PWIDs) in Singapore, Extra Space Asia was given
the opportunity to interact and give back to those
in need. Apart from dedicated engagements via
volunteer programs with friends from MINDS,
the company had donated a meaningful sum to
support MINDS towards their purposeful cause.
Besides philanthropic efforts, Extra Space
focuses on implementing ‘Green’ initiatives into
their business strategy. As an eco-friendly self-
storage provider, the company has installed solar
panels to reduce electrical power consumption
and uses environmentally friendly products, with
future plans to reduce paper usage.
With the biggest footprint in the self-storage
industry in Asia, Extra Space Asia believes in
contributing to society by conducting business
in an ethical and socially responsible, sustainable
manner.
extraspaceasia.com
THINGS YOU DIDN’T KNOW ABOUT
EXTRA SPACE ASIA
• In 2015, Extra Space Asia became the
first self-storage company in Singapore
to incorporate ‘Green’ initiatives, i.e.
installing innovative solar energy systems
in its facilities to reduce electrical
consumption and using recycled, eco-
friendly materials in storage areas.
• Although self-storage is typically known
for its business storage use, most
of Extra Space Asia’s customers in
Singapore use it for personal storage.
• Extra Space Asia believes in giving back
to society and has supported over 20
non-profit organisations by providing
them with storage space for their various
causes.
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