Question # Marks

1 5
2 5
3 5
4 5
Total 20

Assignment by MS170200076

Rubric Table 1.1:

Reference Focus questions & Solution

Marks
What is the strategic focus Marketing as strategy is emphasizing
at SBU level, where the focus is on
1. of marketing at SBU level? market segmentation, targeting and
positioning in defining how to
compete in its chosen business.
Each question
carries 5marks

Identify the marketing 4PS’ of product, price, promotion

and place/distribution, the element of
tactics at the operating marketing mix, are market tactical at
2. operating level. It addresses business
level of an organization?
at the level of individual product or
brand.
The Competitive cost A competitive cost advantage is the
3. result of a business performing
advantage is the result of specific activities more efficiently
which consequence? than competitors. And a competitive
differentiation advantage is a
consequence of a business chosen
activities to perform in manner in
4. which they are performed.
Why marketing is one of The market continues throw out
fresh challenges. The new market
the most dynamic fields ideas keep surfacing to meet the
new market place challenges. When
within the management
one or more of the contextual
arena? elements surround (economic force,
technological force, cultural force,
societal and public policy) change, it
can have significant impact on the
nature and scope of discipline.