2. Define the goals or objectives want good bettery life
3. Collect all the relevant information collect all technical details
4. Identify a set of feasible decision alternatives samsung vs iphone
5. Select the decision criterion to use want good bettery timing
6. Select the best alternative select samsung s10
Phone Samsung galaxy i-phone DIFFERENCE
specifications Samsung-iphone
price 429$ 438$ 9$
RAM 8gb 3gb 5gb
battery 3400 mah 2716 mah 684 mah
size 6.1 inch 5.8 inch 3 inch
cpu Octa-core Hexa core 8$
Battery life Endurance Endurance 5h
rating 79h rating 74h TOTAL PRICE 429$ 438$ +9$ Principle # 3 Rational peoples Think at Margin. Explaination: My aim is to find phone with best battery life. samsung is 9$ cheaper than iphone. Samsung’s battery is 3400mah while iphone’s battery is 2716mah. Estimated Battery life for samsung is 5hours more than iphone Total price difference is 9$ so, samsung s10 is 9$ cheaper than iphone.