GROUP 19

CHEETOS - DEFENCE
• Kids could have the taste of Cheetos all the time without having to buy a new
packet every time.

• Parents’ health concerns for their kids will be reduced as their junk food
consumption can be supervised.

• The vibrant colour of the lip balm makes the product attractive and eye catching.

• The target audience also includes health conscious people , who do not prefer
consuming junk food, but like the taste of it.

• We wanted to disrupt the market with this unique product.

• Delight for Cheetos fans as it is easily accessible for sudden and wild cravings.