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  • Perceptual Map

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    Karan Vora
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    The document is a perceptual map that plots prescription drugs on two axes: benefits to prescription providers and benefits to end customers. It shows that Prozac and Paxil provide high benefits to providers through being safer and easier to administer, while having relatively high benefits to customers through effectiveness and fewer side effects. Other drugs like MAOIs and Tricyclics provide lower benefits on both axes.

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    The document is a perceptual map that plots prescription drugs on two axes: benefits to prescription providers and benefits to end customers. It shows that Prozac and Paxil provide high benefits to providers through being safer and easier to administer, while having relatively high benefits to customers through effectiveness and fewer side effects. Other drugs like MAOIs and Tricyclics provide lower benefits on both axes.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views1 page

    Perceptual Map

    Uploaded by

    Karan Vora
    The document is a perceptual map that plots prescription drugs on two axes: benefits to prescription providers and benefits to end customers. It shows that Prozac and Paxil provide high benefits to providers through being safer and easier to administer, while having relatively high benefits to customers through effectiveness and fewer side effects. Other drugs like MAOIs and Tricyclics provide lower benefits on both axes.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Perceptual Map

    Benefits to prescription
    providers (safer, easier to
    administer)
    High

    Prozac Paxil

    Low High

    Benefits to end customers


    (higher effectiveness, lower
    side effects)

    MAOIs, Tricyclics
    Low

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