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Virtual pooling of inventory. Makes the illusion that all the product online is in one location.

5 pages max

Distribution network – movement of goods from one point to another.


omni-channel retailing: both online and offline. Eg: Dell

dell places order on expectation of demand.

Options for omni channel: Traditional retail, showrooms, online + home delivery, online + pickup
=

economy of scope- By variety

Phase 2 and 4 will involve some level of analytics (eg. Done in class)

Phase 2- in which region to set up facility and what should be the capacity.
load factor (model 2)

Centre of gravity, break even

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