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Specialise in planning and executing Digital Ad

using the right method to create the right cost


of investment
ADS NEEDS

FROM TO
AWARENESS ENGAGEMENT ACTION LOYALTY

‘BUYING-TYPE’
Cost Per Day (CPD) Cost Per Session (CPS) Cost Per Click (CPC) Cost Per Day (CPD)
METRICS
Cost Per Engagement Cost Per Install (CPI)
(CPE / CPL) Cost Per Lead (CPL)

‘BUYING-TYPE’

METRICS Cost Per Mile (CPM) Cost Per Post (CPP) Cost Per Post (CPP)

Legend: Our most favorite buying method


PLATFORM

FACEBOOK & RICH MEDIA BANNER


INSTAGRAM AD. & VIDEO AD.
Brand Awarness Mobile Spin
Click to web Lightbox
Page post engagement Pop Up
Leads Side Kick
Video Views Page Take Over
etc. etc.

IAB STANDARD
BANNER
Leaderboard
Wide Skyscrapper
Rectangle
Half Page
etc.

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