Professional Documents
Culture Documents
FROM TO
AWARENESS ENGAGEMENT ACTION LOYALTY
‘BUYING-TYPE’
Cost Per Day (CPD) Cost Per Session (CPS) Cost Per Click (CPC) Cost Per Day (CPD)
METRICS
Cost Per Engagement Cost Per Install (CPI)
(CPE / CPL) Cost Per Lead (CPL)
‘BUYING-TYPE’
METRICS Cost Per Mile (CPM) Cost Per Post (CPP) Cost Per Post (CPP)
IAB STANDARD
BANNER
Leaderboard
Wide Skyscrapper
Rectangle
Half Page
etc.