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The capacity to perform which relates to the degree to which the employee possesses skills, abilities,
knowledge and experience relevant to his job. The opportunity to perform depends on the work environment
provided to the employee. The willingness to perform which relates to the degree in which an employee
desires and is willing to exert effort to achieve the goals assigned to him.
Intensity refers to the level of effort provided by the employee in the attempt to achieve the goal
He suggested that there are five major need categories that apply to people in general, starting from
the fundamental physiological needs and leading through a hierarchy of safety, social and esteem needs to the
need for self-fulfillment, the highest need of all. When a lower need is satisfied the next highest becomes
dominant and the individual’s attention is turned to satisfying this higher need. Physiological needs include
hunger, thirst and sleep. Safety needs contain security, protection from danger and freedom from pain. Social
needs sometimes also referred to as love needs such as friendship, giving and receiving love, engaging in social
activities and group membership. Esteem needs these include both self-respect and the esteem of others. For
example, the desire for self-confidence and achievement, and recognition and appreciation. Self-actualization
this is about the desire to develop and realize your full potential. To become everything, you can be.
to the desire to do something better or more efficiently, to solve problems, or master complex task. The need
for affiliation talks about the desire to establish and maintain friendly and warm relation with others. Lastly, the
need for power which refers to the desire to control others, to influence their behavior, or to be responsible for
others. The three needs may be given different priorities at different levels of management. Achievement
needs are particularly important for success in many junior and middle management jobs where it is possible to
feel direct responsibility for task accomplishment. But in senior management positions a concern for
institutionalized as opposed to personal power becomes more important. A strong need for affiliation is not so