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    Jessica Quispe
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    This document discusses typographic terms like kerning, leading, line length, alignment, indent, proximity, and hyphenation rules. It describes Franklin Gothic, a geometric sans-serif typeface designed in 1904 by Morris Fuller Benton, which took influence from Akzidenz Grotesk and was named after Benjamin Franklin. Franklin Gothic has been widely used in advertisements, newspapers, and remains popular today in books, billboards and other media.

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    This document discusses typographic terms like kerning, leading, line length, alignment, indent, proximity, and hyphenation rules. It describes Franklin Gothic, a geometric sans-serif typeface designed in 1904 by Morris Fuller Benton, which took influence from Akzidenz Grotesk and was named after Benjamin Franklin. Franklin Gothic has been widely used in advertisements, newspapers, and remains popular today in books, billboards and other media.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    12 views2 pages

    Tracking

    Uploaded by

    Jessica Quispe
    This document discusses typographic terms like kerning, leading, line length, alignment, indent, proximity, and hyphenation rules. It describes Franklin Gothic, a geometric sans-serif typeface designed in 1904 by Morris Fuller Benton, which took influence from Akzidenz Grotesk and was named after Benjamin Franklin. Franklin Gothic has been widely used in advertisements, newspapers, and remains popular today in books, billboards and other media.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Tracking

    Kerning

    Leading

    Line lenght

    Alignement

    Indent

    Proximity

    Greeking: composition in a spread

    Hyphen: no less than 2 syllables

    En dash : its longer

    Designed in 1904 by Morris Fuller Benton for the American Type Founders company. The
    typeface found its influence in Akzidenz Grotesk types, Grotesques are usually geometric
    in design with simple letter forms and fairly even stroke weights and they are also often
    bolder and can be used as display type.Franklin Gothic was named in honor of Benjamin
    Franklin, whom Benton greatly admired for his significant contributions to American history
    and culture,   to printing in particular.Franklin Gothic has been used in many
    advertisements and headlines in newspapers. The typeface continues to maintain a high
    profile, appearing in a variety of media from books to billboards.

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