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1971]
I
In the chapteron "Organizationand Policy"in his recentbook, The
Theory of Economic Development,' Lord Robbins ascribes to the
entrepreneur at leastthreefunctions:uncertainty-bearing;organization
andleadership;andinnovation.In a shortpassagehe goeson to discuss,
with greatfelicity,the problemof identifyingthe entrepreneur and the
polarizationin the treatmentof profitwhichhas occurredin the history
of thought.In the courseof this passageJ-B.Sayreceivesrecognitionas
"thepopularizerof AdamSmith"and as the initiatorof the distinction
betweenentrepreneurialprofit on the one hand, and the return to
capitalor businessprofiton the other.Whatis surprisingin this treat-
ment,however,is the fact that althoughSay is creditedwith a concep-
as an organizerand leaderand not
tion of the role of the entrepreneur
merelyas theproviderof capitalin the Smithiansense,it is Saint-Simon,
and not Say,who is seento be its originator.
Thisis but one exampleof a mistakentendencyon the partof writers
on the historyof economicthoughtto underplaySay's contributions.
Say makesonly a fleetingappearancein most texts on the subject,and
then chieflyfor his "lawof markets"wherehe tendsto occupythe role
of a classicalogre waitingto be slain by the Keynesianknight. Only
rarelyis he givencreditfor his contributionto the theoryof the entre-
preneur.The meagrerecognitionaccordedSayis amplyillustratedby a
perusalof the widely-usedtexts by Cannan,Roll, Taylor, Blaug and
Schumpeter.
AlthoughCannanrecognizedSayas "a versatilegenius"2andcredited
him with the "elevation"of the studyof productionto a majordivision
of the subjectmatterof economics,3he was still treatedas a "popular-
izer"of Smith,4givenlittle space,and his contributionto the theoryof
the entrepreneur was neglected.5For Roll, Saywas againthe "popular-
izer" of Adam Smith and his "most faithfuldisciple":6 and he treats
1 Lord Robbins, The Theory of Economic Development in the History of
Economic Thought,1968, lecture V, section 5. The subject of the present article
was suggested to me by Lord Robbins and is based on a chapter in my doctoral
thesis, supervisedby Lord Robbins to whom I am greatly indebted.
2 E. Cannan, A History of the Theoriesof Productionand Distributionin English
Political Economyfrom 1776-1848, 3rd ed., 1924, p. 46.
3 E. Cannan, A Reviewof Economic Theory,1929, p. 54.
4 Ibid., p. 297.
5 There is some discussion of Say's definition of profit. Ibid., p. 308.
6 E. Roll, A History of EconomicThought,3rd ed., 1954, pp. 202, 318. Certainly
Say is credited with the recognition of utility as a determinantof value, with a
theory of the functions of the entrepreneur (pp. 319-23) and with giving an
emphasis to positive economics; but the treatment he is accorded is sparse and
sketchy, as befits a minor figure.
269
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270 ECONOMICA [AUGUST
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1971] SAY S CONCEPTIONOF THE ROLE OF THE ENTREPRENEUR 271
II
Say made a tri-partite division of the functions to be found in any
process of production: effort, knowledge and the "applications" of the
entrepreneur.1Knowledge of how to do something was considered a
necessary but not a sufficient condition for production. The really
important step was the application of this knowledge to a specific end.2
For this purpose an entrepreneurwas needed. In this way, for Say the
entrepreneur became the principal agent of production. Other opera-
tions were certainly indispensable, but it was the entrepreneurwho gave
effect to them and conferred value on them. He wrote:3
Je vous ferai remarquer que 1'entrepreneurd'industrie est l'agent
principalde la production. Les autres operations sont bien indispen-
sables pour la creation des produits; mais c'est l'entrepreneurqui les
met en oeuvre, qui leur donne une impulsion utile, qui en tire des
valeurs.
For positive activity the entrepreneur would have to command the
necessary resources and organize their appropriate activities. Thus,
given the necessary knowledge,
it was furtherrequisite,that a manufacturershould have been found
possessed of the means of reducingthe knowledgeinto practice; who
should have at first made himself masterof all that was known of that
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272 ECONOMICA [AUGUST
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1971] SAY'S CONCEPTIONOF THE ROLE OF THE ENTREPRENEUR 273
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274 ECONOMICA [AUGUST
I Ibid., p. 331. The point was neatly made by Destutt de Tracy, in the mannerof
Cantillon. The entrepreneurwas subject to "incertitude";the "hireling" on the
other hand "always receives the price agreed on, whateverhappens". The income
of the entrepreneur,his "profits",represent"the price of his labour, the interest
of his funds, and the indemnificationfor the risks he has run", but he does not
necessarilyreceive such profits: this depends on the degreeof success attendinghis
efforts. It would be improper therefore to regard his income as wages "since no
one has promisedhim anything".Destutt de Tracy, Treatiseon Political Economy,
pp. 40-1.
2 Cours,vol. II, p. 37.
3 Catechism,pp. 28-9.
4 Traite',vol. III, p. 286.
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1971] SAY S CONCEPTIONOF THE ROLE OF THE ENTREPRENEUR 275
account, at his own risk and for his own profit a product which will
have value in the market:1
Un autre.profit de ces connaissancespour creer des produits utiles.
C'est I'agriculteur,le manufacturierou le commercant;ou, pour les
designer par une denomination commune 'a tous les trois, c'est
1'entrepreneurd'industrie, celui qui entreprend de creer pour son
compte, a son profitet 'ases risques,un produitquelconque.
Besides giving a general picture of the large-scale entrepreneur, Say
also analysed the role of the person working on his own account. "When
a workman carries on an enterprise on his own account, as the knife-
grinder in the streets, he is both workman and undertaker."2 Here it
was argued that the productive services were acquired by the entre-
preneur under contract-he purchased or hired them3-and he used
them in his own productive enterprise and became the owner of the
finished products. In this way production was undertaken by the
entrepreneur at his own behest and at his own risk: "II n'en est pas
moins entrepreneur, puisqu'il produit pour son compte, et que son
profit depend de la valeur du produit qui resulte de ses soins."4 This
view of the entrepreneur as the sole trader, owning and organizing a
business, was a description of the most typical business unit at the time
when he was writing. Say agreed, then, with the view of Cantillon that
"un peintre, un statuaire du premier ordre, qui peuvent etre consideres
comme entrepreneurs,puisqu'ils agissent pour leur propre compte .. ..u
Say devoted considerable space to the qualities a successful entre-
preneur would display. The prime quality was that of judgment. The
entrepreneurwas continually having to estimate the needs of the market
and the means by which they could be met. In this connection the
practical knowledge and the labouring skills necessarily associated
with production were inessential to the entrepreneur: what he had to
possess was an unerring market sense, or else he was likely to produce
at great expense something that was valueless. Say wrote :6
C'est lui qui juge des besoins et surtout des moyens de les satisfaire;
et qui compare le but avec ces.moyens; aussi, sa principale qualite
est-elle le jugement. Personnellementil peut se passer de science, en
faisentun judicieuxemploide celle des autres; il peut eviter de mettre
la main 'al'oeuvreen se servantdes mains d'autrui; mais il ne saurait
se passer de jugement; car alors il pourraitfaire a grandsfrais ce qui
n'aurait aucune valeur.
Say reasoned that in the same line of activity some entrepreneurswould
have this essential quality and would be successful, whilst others would
1 Ibid., vol. I, p. 51.
2
Catechism,p. 15.
3 Cours,vol. I, p. 508.
4 Ibid., vol. II, p. 34.
5 Ibid., vol. II, p. 40. This was the sort of situation which the English economists
at this period also instanced; but it was the only type of situation they envisaged.
6 Cours,vol. I, pp. 97-8.
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276 ECONOMICA [AUGUST
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1971] SAY S CONCEPTIONOF THE ROLE OF THE ENTREPRENEUR 277
III
Say distinguished three elements in the income of the entrepreneur.
These elements reflected the three factors affecting the supply of
entrepreneurial services, and which may be summarized as follows:
(a) the necessity of having the moral qualifications for this type of work;
(b) the necessity for ensuring that the enterprise has the capital it
requires: and (c) undertaking the risks and hazards associated with the
1 The undertaker"alreadyhas funds, with which he can meet the first expenses
of establishmentand supplies, and pay wages till the moment of the first returns".
Destutt de Tracy, Treatiseon Political Economy,p. 40.
2 Catechism,p. 16.
3 The supposition behind this argument appears to be the same as that put
forward by Reder in 1947, that the entrepreneurwould not wish to jeopardize
the extent of his control of the enterpriseby having too great a recourseto outside
funds. M. W. Reder, "A Reconsiderationof the MarginalProductivityTheory",
Journalof Political Economy,vol. 55 (1947). Cf. Treatise,p. 330, first paragraph.
4 Treatise, p. 330.
5 Traite,vol. III, p. 287.
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278 ECONOMICA [AUGUST
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1971] SAY S CONCEPTIONOF THE ROLE OF THE ENTREPRENEUR 279
preneur was exposed to risk of loss. His own income was a residual,
and it might be large or small depending on the degree of success
attending the enterprise; and besides this, the entrepreneur'sown stake
in the enterprise was in jeopardy:1
C'est [l'entrepreneurd'industrie]qui est chargede tous les risquesde la
production.I1 n'en est pas ainsi des agents secondairesqu'il emploie.
Un commis, un ouvrierregoiventleur traitement,leur salaire, soit que
1'entreprisegagne ou bien qu'elle perde. Le capitaliste,lui-meme,qui
fait 'aun entrepreneurdes avances,en touche les interetsdans tous les
cas; mais si le produit ne rend pas ses frais de production, l'entre-
preneurest oblige de tirer ce deficitde sa bourse; et ce deficit l'expose
a des pertesd'autrantplus graves,que le succesest pour lui accompagne
de plus gros profits...
Clearly the greater the capital requirement, the greater were the risks
involved. This would place a premium on entrepreneurialjudgment,
and the greater the complexity of the organization the smaller would
be the supply of appropriate entrepreneurial services. In this way a
''monopolistic situation" would be conferred on the entrepreneursand
they would benefit accordingly. A considerable degree of sophistication
was displayed by Say in describingthis situation :2
La reunion des qualites et des talents qui sont necessaires pour faire
prosperer, et pour soutenir seulement une entreprise industrielle,
etablit une espece de monopole en faveur des hommes qui sont en etat
de la concevoir,de la formeret de la conduire.Ceux qui manquentde
prudenceet de lumieres,ne font pas longtempsconcurrence'aceux qui
en sont pourvus. Telles sont les causes qui etablissent,pour les entre-
preneurs,des profitsindependantsde leurs capitaux,et fort superieurs
au salaired'un simple commis en chef, qui ne court aucun risquepour
son compte, touche son traitement dans toutes les suppositions, et
ne hazardni ses fonds, ni sa reputation,en cas de mauvaisefortune.
Here we have a further very important distinction, that between the
administrative head of an enterprise-the "simple commis en chef"-
and the entrepreneurproper who is prepared to risk his own funds and
reputation in the enterprise.Although the former would be an organizer
and decision-taker, this would also be true of the latter, who in addition
would simultaneously be part-capitalist.
It is not really clear whether Say regarded the entrepreneur as a
separate factor of production. If, as is probable, he did not regard the
entrepreneur as such, there were only three factors of production.
The function of the entrepreneur was to combine their services as
productively as possible; and this function was of crucial importance.
Hence the entrepreneur was necessarily classified as a category of
labour; but in most cases he was a capitalist as well since it was impos-
Cours,vol. II, p. 37.
'-
2
Commentairesur le Cours d'tconomie Politique d'Henri Storch, in Oeuvres
Diverses de J-B Say, p. 303.
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280 ECONOMICA [AUGUST
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1971] SAY'S CONCEPTIONOF THE ROLE OF THE ENTREPRENEUR 281
IV
There are weaknesses in Say's treatment of the role of the entre-
preneur. There is, for instance, very little investigation of the possible
relationship between the activities of the entrepreneurand the processes
of capital accumulation and investment; and there is little insistence on
the innovating role of the entrepreneur.' However, although the
entrepreneurwas seen primarily in his role of co-ordinator, Say did not
envisage his activity solely as a superior form of labour effort; for he did
acknowledge that the income of the entrepreneurmight also be derived
from the exploitation of an innovation. Say argued that new methods
of working must be introduced, and that, if the entrepreneurwas not
the first in the field as an inventor, then the inventions of others should
be copied as quickly as possible.2 In speaking of the "man of science"
Say wrote: "Sometimes a manufacturerdiscovers a process, calculated
either to introduce a new product, to increase the beauty of an old one,
or to produce with greater economy. . ." 3; and then the entrepreneur
would gain a monopoly profit for the short period during which the
innovation remained a secret. That this was desirable was implicit in
Say's argument, since it ensured that economic progress would be more
rapid and more diversified than otherwise.4 It was also clear that the
inventor need not be the person to exploit the invention, for this was
seen to be a task more appropriate to the entrepreneur.5
V
In contrast to Say, his English contemporaries, the "school of
Ricardo", almost completely neglected the entrepreneur. Their engine
of analysis, articulated on the basis of the interactions of capitalists,
landowners' and labourers conceived largely as macro-economic
groups, found no place for a distinction either between profits and
interest or between entrepreneurs and capitalists; and it provided no
scope for an analysis of the behaviour and constitution of business units.
' The latter point has been seen to be the most serious weakness in Say's
treatmentof the entrepreneur.A. H. Cole, "An Approach to the Study of Entre-
preneurship",Journalof EconomicHistory, vol. VI (1946); reprintedin F. C. Lane
and J. C. Riemersma(eds.), Enterpriseand Secular Change, 1953, esp. pp. 182-3.
2 Cours,vol. I, pp. 296-8.
3 Treatise, p. 329.
4 Ibid., pp. 83-4.
5 Ibid., p. 329. This was an implicit recognition of the now well-established
opinion that a "man of science" has a limited capacity as a practicalbusinessman.
This view is discussed in J. Jewkes, D. Sawers and R. Stillerman, The Sources of
Invention,p. 95.
4
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282 ECONOMICA [AUGUST
Only later did these subjects begin to receive due recognition at the
hands of Ricardian critics,' clearly prompted by the writings of Say.2
The English classical writers were largely uninterested in Say whom
they regarded primarily as a popularizer of Adam Smith.3 For this
faulty interpretation Say was himself partly to blame:"
Many principlesstrictlycorrect had often been advancedprior to the
time of Dr. Smith; he, however, was the first author who established
their truth. Nor is this all. He has furnished us, also, with the true
method of detectingerrors... The work of Dr. Smith is a succession
of demonstrationswhichhas elevatedmany propositionsto the rankof
indisputableprinciples, and plunged a still greater numberinto that
imaginarygulph, in which extravaganthypothesesand vague opinions
for a certainperiod struggle,before being forever swallowedup.
The first edition of the Traite certainly bore the marks of Smith's
influence; but later editions represented substantial revisions, and Say
stands as a major writer in his own right. It is all the more surprising,
therefore, that Robbins should select Saint-Simon as the original
exponent of the idea of the entrepreneur as the organizer of business
activities. The passage in The Organiser5to which the reader is referred
for elucidation contrasts a list of men of proven talents, including those
who excel in various branches of the arts, with another of those who
represent "privilege". There is very little else in this passage, and there
is nothing in it of the analysis that appeared in Say's work, which in
any case appeared well before 1819 when The Organiserwas published.
Why was it that Say was able to write so intelligently about the
entrepreneur whilst the acknowledged leaders of economic thought
neglected the concept?
It has been said that Say's work "grew from purely French sources,
if we consider Cantillon as a French economist. It is the Cantillon-
Turgot tradition which he carried on and from which he could have
develoDed. . . all the main features of his analysis .. .".6 Further, it is
I Systematiccriticism was developed by Samuel Read in his Political Economy,
Edinburgh, 1829, esp. pp. 243-5, 263-72, 310-15; by George Poulett Scrope in
his Principles of Political Economy, 1833; and by Sir George Ramsay in his
Essay on the Distributionof Wealth,1836, esp. pp. 78-83, 217-19.
2 Thus Nassau Senior introduced the term "entrepreneur"into the English
literaturein his consideration of the definitionsprovided by Say and von Storch.
See the appendix, "On Certain Terms which are peculiarly liable to be used
ambiguously in Political Economy", to Richard Whately, Elements of Logic,
1826. In the same year Thomas Tooke suggested that Say's terms "profits in-
dustriels" and "profits de capitaux" might be adopted by "our economists...
with advantage". See the first section of his Considerationson the State of the
Currency.Ten years later Sir George Ramsay made explicit referenceto the work
of Say, contrastingit favourablywith that of EnglishwritersEssay on the Distribu-
tion of Wealth,pp. 78, 208n.
3 J. R. McCulloch, The Literatureof Political Economy, 1845; reprinted 1938,
pp. 21-2.
4 Treatise,pp. xxxviii-xxxix.
5 The relevant passage from The Organiser, 1819, is reprinted in F. M. H.
Markham (ed.), Henri Comte de Saint-Simon: Selected Writings,Oxford, 1952,
pp. 72-3.
6
J. A. Schumpeter,History of EconomicAnialysis,p. 492.
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1971] SAY'S CONCEPTIONOF THE ROLE OF THE ENTREPRENEUR 283
generally agreed that the first systematic conception of the role of the
entrepreneur is to be found in Richard Cantillon's Essal, with its
distinction between those whose incomes are certain and those whose
incomes are uncertain. In Cantillon's view the active groups in society
could'
be dividedinto two classes,Undertakersand Hired People; and ... all
the Undertakersare as it were on unfixed wages and the others on
wages fixed so long as they receive them though their functions and
ranksmay be very unequal.The generalwho has his pay, the Courtier
his pension and the Domestic servantwho has wages all fall into this
last class. All the rest are Undertakers,whether they set up with a
capital to conduct their enterprise,or are Undertakersof their own
labour without capital, and they may be regardedas living at uncer-
tainty,....
To what extent would it be valid to infer that Say was influenced by the
work of Cantillon whereas his English contemporaries were not? For
Cantillon an entrepreneurwas not a capitalist first and foremost, nor
was he necessarily an employer. He might be either of these; but
essentially he was an undertakerin uncertainty, and a key figure on the
economic scene, because "the circulation and exchange of goods and
merchandize as well as their production are carried on ... by Under-
takers, and at a risk".2 The crucial distinction Cantillon made was
between those who were prepared to accept uncertainty and those who
contracted out of it for fixed rates of return. But this was not the kind
of analysis offered by Say. Certainly Say spoke of risk and uncertainty,
but Cantillon's sharp distinction was not made by him. In fact there is
no overt indication that Say directly knew Cantillon's work.
Smith, on the other hand, referred directly to Cantillon's Essai, and
it was plagiarized by both Postlethwayt and Harris.3It must have been
as well known to English writers as it was to Say, who would probably
have learnt of it from the works of Quesnay and the other Physiocrats,
as well as from Turgot or from Garnier.4 But the original Cantillon
formulation was lost sight of in Physiocratic writings.5 And there is no
textual evidence of any connecting links between what Cantillon wrote
on the nature of the entrepreneurand what Say wrote. Cantillon made
no reference to the entrepreneur as the planner and organizer of a
1 R. Cantillon, Essai sur la Nature du Commerceen General,ed. and trans., H.
Higgs, 1931, p. 55.
2
Ibid., p. 47.
3 M. Postlethwayt, The UniversalDictionary of Trade and Commerce,2 vols.,
1751-55; Joseph Harris, An Essay UponMoney and Coins, 1757-58.
4 Germain Garnier was the translator of Smith's Wealth of Nations, and he
published, anonymously, in 1796 a small volume entitled Abrege elementairede
l'economiepolitique,which was strongly coloured by Cantillon's work and which
repeatedverbatim passages from the Essai.
5 The classical figure of the capitalist-employeremerged gradually as a result
of the efforts of the Abbe Baudeau (PremiereIntroductiona la PhilosophieEcono-
mique,Paris, 1771; reprintedin E. Daire (ed.), Physiocrates,Paris, 1846) in partic-
ular, and later of Turgot and Adam Smith.
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284 ECONOMICA [AUGUST
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1971] SAY'S CONCEPTIONOF THE ROLE OF THE ENTEPRENEUR 285
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286 ECONOMICA [AUGUST
ThamesPolytechnic, London.
1 For Say's biography, see Ernest Teilhac, L'Oeuvre Economiquede Jean-
BaptisteSay, Paris, 1927; for this point see pp. 24-6. The point is not that Ricardo
lacked business acumen; after all he had amassed a sufficientfortune as a stock-
broker to be able to retire in his late twenties. It is merely that Say's experience
had more relevancefor his theoretical predilections.
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