“Customer Satisfaction of Mobile Phone”

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 Customers Satisfaction of Mobile Phone
Course code: BUS-333
Course title: Business Research

Prepared For:
Jesmin Akter
Senior Lecturer,
Faculty of Business (ASAUB)

PREPARED BY
Name ID
Md. Nazrul Islam khan 12-1-12-0167
Md. Mehadi Hasan 12-1-12-0172
Alamin 12-1-12-0146
Md. Rakibur Rahman Buiyan 12-1-12-0145

Batch: 15th D
Program: BBA

Date: 01-12-2014

Asa University of Bangladesh

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 PREFACE

The report gives an insight of the Mobile sector. It basically helps understanding
Customer satisfaction of mobile phones. It helps us to know what are the basis on
which a Profession chooses a particular brand when he/she purchases a new
handset.
The report will help to learn about the growing telecom sector in Bangladesh. The
research will also bring to light what all factors a student considers at the time of
purchase of a new mobile phone.

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 CERTIFICATE FROM THE GUIDE:

This is to certify that Four Group Members Nazrul, Mehadi, Rakib, Alamin,
students of Asa University of Bangladesh has completed our report on the topic
of “ Customer satisfaction of Mobile Phone” under the supervision and guidance
of Jesmin Akter Faculty of Business .

To best of my knowledge the report is original and has not been copied
or submitted anywhere else. It is an independent work done by us.

...................................
Signature

Jesmin Akter

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 Table of content
SL Content Page No
Title fly i.
Title page ii.
Preface iii.
CERTIFICATE FROM THE GUIDE iv.
Table of Content v.
List Of Table vi.
List Of Figure Vi
Acknowledgement vii.
Executive summary vii
Chapter - One
1.1 Introduction 1-2
1.2 Objectives of the study 2

1.3 Importance 2
1.4 Limitation of the study
1.5 Methodology: 3
1.6 Scope Of the study 3
Chapter- Two 4
2.1 SAMPLING METHODOLOGY: 4
1.8 RESEARCH DESIGN: 7-9
1.9 DATA COLLECTION: 10
1.10 Chapter- Three 11-12
Data Analysis and Interpretation
Chapter Four
Factor Analysis
Chapter-Five
Conclusion and recommendation
6 References 13
7 ANNEXURE
List of Table

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 Table number Page

List of Figure
Figure number Page No.

Acknowledgement:
When we embarked this report, it appeared to us as onerous task. Slowly as we progressed us
realized that we were not alone after all. We wish to express my gratitude to Jesmin Akter,
director, ASA University Of Bangladesh, FACULTY Of Business(ASAUB), Program BBA who have
extended their kind help, guidance and suggestion without which it could not have been

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possible for us to complete this report. My sincere thanks to my all entire faculty members
Rakib, Alamin and all members for offering me all kinds of support and help in preparing the
report. We are deeply indebted to my guide Saiful islam for not only her valuable and
enlightened, guidance but also for the freedom she rendered me during this report work. We
are thankful to my group member Rakib and other classmates, well-wishers who with their
magnanimous and generous help and support made it a relative easier affair. My heart goes out
to my parents who bear with me all the trouble I caused then with smile during the entire study
period and beyond.

Executive Summary:
This study is the result of my BBA program ran for the four months placed at the Mobile Phone,
Dhaka Area. The purpose of this study is to understand the level of Customer satisfaction and
for this reason I had to gain the practical area of responsibilities of the Customer so that I could
interact with them directly to understand their views and their relation with their behavior.
Customer satisfaction describes how content an individual is happy with Users. The happier
people are within their phone, the more pleased they are said to be. This study shows that
customer satisfaction largely depend on Mobile .The sample for this study was the current
Users of mobile phone. Printed questionnaires were distributed among 70 respondents and all
the questionnaires have been collected and taken as the data for the study. The data has been
analyzed by SPSS. In this study, some results were satisfactory, which proved that the items of
questionnaires are appropriates with this study. Despite differences in opinions made by the
customer of the organization on what the study was conducted, the study shows that they are
satisfied with their mobile.

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