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PRESENTATION OF THE TRAINING

PROJECT IN ENGLISH

PRESENTED BY: MARIA ALEIDY MAYORGA

RODRIGUEZ
TECHNOLOGY MARKET MANAGEMENT
SENA 2020
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INTRODUCTION
I decided to create a dessert company, the
company name Deli –Postres LEMI., The
project was born from a brainstorming, taking
this option as the most viable because it is
easily acquired products. The consumption of
desserts is spreading rapidly due to its
diversity of shapes, detail, and innovation. The
name comes from the composition of the
initials of my name and that of my daughter.
The logo was made with key colors to attract
the attention of the public such as yellow that
represents joy, happiness and energy. Blue is
a color that represents loyalty and trust, red
represents strength energy, as well as passion,
desire and love this makes our design
memorable, the image of the dessert is a
triangle turned to the right which means
growth. linear.
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LOGO AND MOTTO

DELI-POSTRES LEMI

Sweetening
your life "
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OBJECTIVES
Bring happiness to each of the people who try our products,
delighting the palate and sharing with the familyDeli - desserts
LEMI was created to delight the palate and bring happiness
through our variety of flavors and unique and personalized
designs for every taste. Inspiration came from innovation -
customizing each dessert according to the special date you want
to highlight.
This commercial idea is developed when seeing the need to give
something delicious and different when sharing with their special
ones
SHORT TERM In February 2021, to be the
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best known company, producer, distributor
and marketer of desserts in the Department.
In May 2021, expand coverage to other
nearby municipalities and towns.
MEDIUM TERM In January 2022, develop
the production of desserts, publicize it
through tasting at fairs, universities and
different important events starting in
ARAUCA.
LONG TERM In March 2025 to be the first
producer, distribution and marketing
company in the country. In June2025 Locate
4 points of sales strategically located in the
city of the country.
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MISSION
Deliver happy moments to consumers
where delighting their palate is our
greatest satisfaction
.
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VISION
In 2025, we will be leaders in the market in the
production, distribution and marketing of desserts,
achieving recognition in the city and in the country
for our innovative design.
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FORMULATION
Next, the project formulation, background,
problem statement, alternative solutions and
project objective are presented. Description
organization source of the problem or need
For the case of the project in question, there
is no organization source of the problem or
need since the project is aimed at creating a
company. Problem Statement The problem is
based on the inadequate diet that people
have, this causes side effects such as
diseases, poor quality of life, poor nutrition,
among other factors, which prevent or reduce
the consumption of desserts that are a
delicious craving for any occasion.
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HISTORY OF THE PROBLEM

The most important aspects that make up
the background
to the problem are described below
.
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GEOGRAPHICAL AND LOCATION ASPECTS
Arauquita is a Colombian municipality located in the
department of Arauca. It was founded as San Lorenzo in
1675 by Jesuit missionaries led by Father Bernabé
González; During the Colony the name of El Guadual was
adopted, until in 1920 the town was renamed Arauquita.
Name: Arauquiteño, -a. With people of all ages, it can be
inferred that it is a highly populated area, with greater
commerce and housing compared to other municipalities
in the Department.
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PRODUCT
The offer of products that is proposed is based
on nutrition and healthy raw materials, although
it is true they are not new elements or products,
it is the way in which you want to present and
reach the customer, giving added value that
differentiate yourself from the competition. It has
been found that it is necessary to incorporate
elements such as the presentation of the
products, the service, promoting knowledge,
advertising and communication with customers
to retain them, in addition to the variety of
products that make the subsector of desserts
Deli - Desserts LEMI attractive .
 z MARKETS
Institutions such as Sena and Aso Mujeres, created gastronomic programs
where pastries had a great acceptance and therefore now the success of
these programs is seen given a large number of places that offer these
products, so the focus has been focused on making differentiating desserts
in flavor, variety, good presentation and thinking about the environment, the
confectionery has reached a high level of acceptance to people of all
genders, ages and tastes, inclined to carry out concepts from all regions of
the country and international. This is how the most representative ones
have been selected for their production and marketing. Customers As
mentioned above, given the characteristics of the business, the target
audience is the people who visit our municipality, whether they are
foreigners or from other areas of the country and to people of all ages, who
require products of excellent quality and variety, according to your tastes
and needs.
Institutions such as Sena and Aso Mujeres, created
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gastronomic programs where pastries had a great
acceptance and therefore now the success of these
programs is seen given a large number of places that offer
these products, so the focus has been focused on making
differentiating desserts in flavor, variety, good presentation
and thinking about the environment, the confectionery has
reached a high level of acceptance to people of all
genders, ages and tastes, inclined to carry out concepts
from all regions of the country and international. This is
how the most representative ones have been selected for
their production and marketing. Customers As mentioned
above, given the characteristics of the business, the target
audience is the people who visit our municipality, whether
they are foreigners or from other areas of the country and
to people of all ages, who require products of excellent
quality and variety, according to your tastes and needs.
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MARKET SEGMENTATION
This product can be consumed by people of all ages, although an
exception is made with respect to people suffering from diabetes, it is
very nutritious, delicious and interesting for the consumer, it contains
great properties, it is complementary in any meal of the day, for a
visit or for the consumer's pleasure, the packaging is designed for
the correct distribution of said product with the corresponding
standards without affecting the content. Problems such as: • The
development of this in the market • Criteria of the potential customer
towards the product and its respective packaging • The way in which
the consumer will obtain the product Our product will be welcomed
by the target market in a friendly, beneficial and accessible way.
 z BUSINESS DEFINITION
With this project we want to create a company dedicated to the production and
commercialization of products: -The discount rates will be studied beforehand to
know how much we can offer in case of need and as far as possible, it is very
important to discover what customers want, their needs and tastes.-In the
medium term, achieve recognition in the market for our quality, good customer
service and products.
That they are recognized at the national level.

- Promote policies and action plans aimed at improving eating habits and
increasing the population, which is for all types of people
- .- The resources would come from some savings that we have from the same
product sold previously door-to-door by ourselves, and other savings of
business idea since we had been thinking previously.
- -To achieve a significant positioning of the brand at the national and regional
level, focusing our market on the business and industrial sector for the
realization of events . That our products achieve a positive remembrance in
the minds of our consumers Analysis and description of the process, or the
good, or the product, or the result that is desired to be obtained or improved
with the development of the project
z CONCLUSIONS
We can conclude that our product will be easily
acquired by the entire population, it is a nutritious
product, it helps the growth of children because it
contains nutritional composition, the packaging is very
practical and above all it contributes to caring for the
environment since the material used is biodegradable,
the price is completely affordable is aimed at the entire
non-profit population.
RECOMMENDATIONS
• Not suitable for people with diabetes
• Keep refrigerated
• Consume as quickly as possible after opening the
product
• Product validity period 8 days.
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THANK YOU