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SERVICIO NACIONAL DE APRENDIZAJE SENA

CARACTERISTICAS DE PRODUCTO EN IDIOMA INGLES

APRENDIZ
SAIDY LUZ DAVID VELASQUEZ

TUTOR
GERMAN ARGAEZ

GESTION DE MERCADOS
FICHA: 1888147

23/11/2019
BOGOTA
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TABLA DE CONTENIDO

1. La propuesta debe ser clara, precisa y concisa

2. La clase de público al cual va dirigido el producto

3. Nombre e identidad del producto.

4. Características del producto.

5. Opiniones de los “clientes”

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1. Café sello rojo it has become, by tradition, one of the main and most
recognized coffee brands in the colombian territory. His career has included
the creation of new varieties to provide a wider and more complete offer to
coffee lovers.

2. As reported by the respondents, it is evident that in the city of bogota, there

is a high consumption of coffee regardless of age or sex, since more than
80% of respondents consume the drink.

3. Café sello rojo “ponle tu sello a la vida”

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4. A coffee based on the selection of the best grains, the exact point in roastig
and grinding, which achieve that red seal coffee select has a harmonious
balance beween acidity and body, an intense aroma with sweet notes and a
prolonged and pleasant taste, which makes it the ideal stimulus to wake up
your life.

5.
1.¿ At the time of purchase
what is the most important?    
Answer people percentaje
brand 7 41%
Flavor 5 29%
To rome 4 24%
Price 1 6%
total 17 100%

2.¿Which type do you consume

most frequently?    
Answer people percentaje
ground 12 71%
instant 5 29%
total 17 100%
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3.¿what motivates you to buy this

brand?    
Answer people percentaje
Flavor 5 56%
tradition 4 44%
price 0 0%
total 9 100%

4.¿Do you think your advertising does it

generate brand recall?    
   
Answer people percentaje
SI 7 78%
NO 2 22%
Total 9 100%

BIBLIOGRAFIA

https://www.google.com/search?q=IMAGENES+DE+CAFE+SELLO+ROJO