ANAL

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COUNTRYFI
LTER:GB

UNI
QUEVI
SITI
D’s TOT
ALUNI
QUECLI
CKS UNI
QUECLI
CKTHROUGHRATE(
CTR)

309,
168 1,
236 0.
40%
TOT
ALCONVERSI
ONS MEANCONVERSI
ONRATE(
CVR)

- -

VI
EW WEBSI
TECLUSTERS

QUI
CKVI
EW SELECTCHART GO

TRAFFI
C CLI
CKS TRAFFI
C CLI
CKS

Expl
ai
n Expl
ai
n

HOW TO USE:Seeact
ual
uni
quev
sit
i
torv
olumeaswel
last
rackt
het
rendal
ongs
ideCTR% us
ingmov
ingav
eraget
hats
moot
houtdai
l
yfl
uct
ati
ons
. HOW TO USE:Seeact
ual
uni
quev
sit
i
torcl
i
cksaswel
last
rackt
het
rendal
ongs
ideCTR% us
ingmov
ingav
eraget
hats
moot
houtdai
l
yfl
uct
ati
ons
.

-Uni
quevi
si
tIDvol
umer
osef
rom anaver
ageof1,
600perdayt
o4,
200perday
. -Aver
ageuni
quecl
i
ckvol
umer
osef
rom anaver
ageof2.
5perdayt
o5perday
.
-CTRf
ellf
rom 0.
75% t
o0.
10%.CTR% l
owestwas0.
10% andhi
ghestwas0.
65%. -Thel
ow f
oraver
ageuni
quecl
i
ckvol
umewas2.
5andhi
ghwas18.

WHATTO LOOKFOR:Focusonnegat
ivet
rendsi
nCTR% andr
evi
ew t
hes
eregul
al
ryt
oconf
ir
mift
heycor
rectorcont
inue.The
per
for
manceoft
heel
ement
sofy
ourmar
ket
ings
tack
,incl
udi
ngt
it
le,of
fer
,cal
ltoact
ion,us
erex
per
iences
ett
ingset
c.ar
eal
l WHATTO LOOKFOR:T
rackt
heact
ualv
olumeofcl
i
ckst
ocheck
outandcompar
ethi
sagai
nstCTR%.I
ncr
eas
esanddecr
eas
esi
n
r
efl
ect
edher
etos
how how wel
las
tackper
for
msl
ongert
erm agai
nstv
isi
torv
olume. uni
quecl
i
ckv
olumer
esul
tfr
om changesi
nvi
si
tI
Dtr
aff
icandt
heCTR% s
oIti
spos
sibl
eforuni
quecl
i
ckv
olumet
ori
sewhi
l
e

Looknextatt
hedif
fer
entvisi
torcl
ust
ers(
low,medi
um,andhigh
engagement
)andoff
ertypesthatmakeupvolumeandcl
icks.

TRAFFI
C CLI
CKS TRAFFI
C CLI
CKS

Expl
ai
n Expl
ai
n

HOW TO USE:Lookatt
hevi
si
torcl
uster
sthatmak
eupt
raf
f
ict
oyourwebs
it
eandwhats
har
eofi
mpr
ess
ionseachcampai
gnaccount
sfort
ohel
pbui
l
d HOW TO USE:Lookatt
hev
isi
t
orcl
ust
erst
hatmak
eupcl
i
cksandwhats
har
eofcl
i
ckseachcampai
gngener
atest
ohel
pbui
l
dst
rat
egyandadapty
our
st
rat
egyandadapty
ourmar
keti
ngstack. mar
ket
ingst
ack.
.

-Lowengagementv
isi
t
orsaccount
edf
ort
het
hel
arges
tshar
eoft
raf
f
icat83.
0%. -Lowengagementv
isi
t
orsaccount
edf
ort
hehi
ghes
tshar
eofcl
i
cks
,at74.
4%.Cl
i
ckt
otr
aff
i
cvol
umer
ati
owas0.
90x
.
-Goodof
f
ergener
atedt
hel
arges
tshar
eofcampai
gni
mpr
ess
ionsat37.
0%. -Goodof
f
erachi
evedt
hehi
ghes
tshar
eofcl
i
cks
,at37.
0% oft
otal
cli
ckv
olume.Cl
i
ckt
oimpr
ess
ionv
olumer
ati
owas1.
07x
.

WHATTO LOOKFOR:Compar
ethi
schar
twi
thcl
i
ckst
oens
uret
hemi
xinof
fert
ypesi
sagoodf
itf
ort
hemi
xofaudi
encet
ypes
. WHATTO LOOKFOR:Lookatwhatt
ypesofv
isi
torandof
ferar
egener
ati
ngcl
i
cksandhow ef
fi
ci
entt
hes
ear
ebas
edont
he
pr
evi
ouspi
echar
t.Aper
for
mancer
ati
oofabov
eorbel
ow 1s
igni
fi
esov
erorunderper
for
mance.
NOTE:Low engagementv
isi
tor
sincl
udebouncet
raf
fi
c=8% oft
raf
fi
c.

Nexti
sasnapshotoftheaver
ageper
centageforcl
icks
(
CTR%)andconversions(
CVR%)byvisi
torclust
erandoff
er.

CLUSTER OFFER CLUSTER OFFER

SHS
OHW
OWB
BYC
YCL
LUUS
STT
ERER

CVR% -onl
ywher
eons
it
echeck
outi
sact
i
ve Expl
ai
n Expl
ai
n

HOW TO USE:Lookatther
elat
i
veper
cent
ageCTRper
for
mancebet
weeneachcl
ust
er.Thi
schar
tisus
eful
forcompar
i
ngdi
f
fer
entper
i
odsand/
oraf
ter HOW TO USE:Lookatt
her
elat
i
veper
cent
ageCTRper
for
mancebet
weeneachof
f
er.Thi
schar
tisus
eful
forcompar
i
ngdi
f
fer
entper
i
odsand/
oraf
terany
anycampai
gnchanges
. campai
gnchanges
.

-Low engagementvi
si
tor
sgener
atedt
hel
owestCTRat0.
39%. -Bestof
ferachi
evedaCTRof0.
23%.Bestof
ferwas1.
2xl
essl
i
kel
ytobecl
i
ckedt
hanbet
terof
fer
.
-Medi
um engagementvi
si
tor
sgener
atedaCTRof0.
55%.Theywer
e1.
4xmor
eli
kel
ytocl
i
ckt
hanl
ow engagementvi
si
tor
s. -Bet
terof
ferachi
evedaCTRof0.
27%.Bet
terof
ferwasa.
1.2xmor
eli
kel
ytobecl
i
ckedt
hanbestof
fer
.
-Hi
ghengagementvi
si
tor
sgener
atedaCTRof1.
15%.Theywer
e2.
1xmor
eli
kel
ytocl
i
ckt
hanmedi
um engagementvi
si
tor
s. -Goodof
ferachi
evedaCTRof0.
25%.Goodof
ferwas1.
1xl
essl
i
kel
ytobecl
i
ckedt
hanbet
terof
fer
.

WHATTO LOOKFOR:Lookathow eachcl

ust
eri
sres
pondi
ngt
oyourmar
ket
ings
tack
.Thi
ssnaps
hoti
sus
efulwhenopt
imi
si
ng WHATTO LOOKFOR:Lookathow wel
leachof
feri
sdoi
ngatgener
ati
ngacl
i
ck(
andconv
ers
ion)f
rom eachcl
ust
er.Thi
ssnaps
hot
orchangi
ngcampai
gnsandl
ook
ingatper
iodsofs
eas
onal
i
ty.Compar
eCTRr
ati
osbet
weencl
ust
ers
. i
sus
efulwhenopt
imi
si
ngorchangi
ngcampai
gnsandl
ook
ingatper
iodsofs
eas
onal
i
ty.Compar
eCTRr
ati
osacr
ossof
fer
s.

Overal
lperf
ormancei
ssummar
isedbel
ow i
ncli
ckandconversi
on
vol
umeandCTR% andCVR% heat mapst
hathighl
i
ghtr
elat
ive
per
formanceofsegment
s.

CVR% -onl
ywher
eons
it
echeck
outi
sact
i
ve Lor
em I
psum
Explai
n

HOW TO USE:Heat
mapsshowhighandlowperf
ormancesegment
sacr
ossal
lyouracti
vi
tyi
ndarkandl
i
ghtblock
s.Dar
kbl
uei
sthehi
ghes
tper
for
mance
andy
ell
owthelowes
tper
for
mance.Thi
scharti
susef
ulf
orcompari
ngper
i
odsand/oraf
teranycampai
gnchanges.

-Thebes
tper
for
mingv
olumes
egmentwi
t
haCTRof0.
26% wasl
owengagementv
isi
t
orscl
i
cki
ngt
hrought
oaGoodof
fer
.

WHATTO LOOKFOR:Lookatwher
ebot
hCTRandv
olumear
ecomi
ngf
rom andr
espondt
ofur
theri
mpr
oves
trongs
egment
sas
wel
lasenhanceper
for
mancei
nsegment
sthatar
edoi
ngl
esswel
l
.Youcanal
socompar
eper
iodst
oseet
hei
mpactofchanges
.

Nexti
sCTR% r
angebasedont
henumberofcampai
gnvi
ews.

Expl
ai
n

HOW TO USE:Y ourmar

ket
i
ngs t
ackandt
herecencyandfr
equencyofv
isi
t
ors
,aswellashowmuchtheyengagerwi
thy
oucontentder
tmi
neshowof
ten
t
heys
eediff
erentcampai
gnsequences
.Her
eyoucans eeatwhatpoi
nti
naus erj
our
neyCTRishi
ghestandthevol
umegoi
ngtocheckout
.

-6campai
gnvi
ewswast
hepeakpoi
ntf
orCTRat1.
75%.
-Vol
umepeakedat2campai
gnvi
ews.

WHATTO LOOKFOR:Ov
ert
imet
rackhow changesi
ntheper
for
manceofel
ement
sofy
ourmar
ekt
ings
tack
,li
ket
it
le,of
fer
,cal
lto
act
ionet
candf
requencys
ett
ingsf
orcampai
gns
,aswel
lanys
upr
ess
ionr
uless
etf
ort
heus
erex
per
iencei
mpactCTR% ateach
poi
ntacr
ossal
lus
erj
our
ney
’s.

Nextist
heaveragenumberofcanvas’
sshownacr
ossyour
wholemarket
ingst
ack.

Expl
ai
n

HOW TO USE:Fol
l
owt
het
rendi
ntheav
eragenumberoft
i
mesav
isi
t
orwi
l
lseeacampai
gn.

-Theaver
agenumberofcanvas’
sincr
easedf
rom 0.
85t
o1.
2.
-Thel
ow f
oraver
agenumberofcampai
gnvi
ewswas0.
85andt
hehi
ghwas2.

WHATTO LOOKFOR:Compar
ethenumberf
rom t
hischar
twi
tht
hepr
evi
ouschar
ttos
eewhet
her
,onav
erage,v
isi
tor
swi
l
lhi
t
peakCTR% poi
ntsi
nthenumberofcampai
gnv
iewst
heys
ee.

Revi
ew whatcont
entcat
egor
iesdr
ivet
hehi
ghestCTR%.

Cat
egor
i
esar
etak
enf
rom t
hepageur
l
. Expl
ai
n

HOW TO USE:I
dent
i
fywhi
chcont
entcat
egor
i
esony
ourwebs
it
egener
atet
hehi
ghes
tCTR% andv
olumeofcl
i
cks
.

-Outaboutgener
atedt
hehi
ghestvol
umeofcl
i
cks.
-Educat
iongener
atedt
hehi
ghestCTR% af
terexcl
udi
ngcat
egor
yandwww.

WHATTO LOOKFOR:I
mpr
oveCTR% andv
olumeofcl
i
ckswi
thcampai
gnst
hatar
egear
edt
othecat
egor
yofcont
entaus
eri
s
r
eadi
ng.

Nextr
evi
ew per
for
mancebydevi
ce.

CTR SHARE CTR SHARE

Des
ktop Mobi
l
e

Expl
ai
n Expl
ai
n

HOW TO USE:Compar
eCTR% per
for
mancebyus
erengagementcl
ust
ersacr
ossdev
ices
. HOW TO USE:Compar
ecl
i
ckv
olumesbyus
erengagementcl
ust
ersacr
ossdev
ices
.

-Mobi
l
eout
per
for
meddeskt
opf
ormedi
um andhi
ghengagementvi
si
tor
s. -Mobi
l
eout
per
for
meddeskt
opbyvol
umeofcl
i
cks.
-Mobi
l
egener
atedt
hel
argestshar
eofcl
i
cksf
rom l
ow engagementvi
si
tor
sat78.
0%.
WHATTO LOOKFOR:Lookf
orwi
degapsi
nper
for
mancebet
weenus
erbeahv
iourcl
ust
erst
odet
ermi
nei
fyourmar
ket
ings
tack
needschangest
oitori
fther
eshoul
dbeupdat
est
otheus
erex
per
ience. WHATTO LOOKFOR:Lookf
orwi
degapsi
nper
for
mancebet
weenus
erbeahv
iourcl
ust
erst
odet
ermi
nei
fyourmar
ket
ings
tack
needschangest
oitori
fther
eshoul
dbeupdat
est
otheus
erex
per
ience.

Nextr
evi
ew per
for
mancebycampai
gnt
ype.

CTR SHARE

Expl
ai
n

HOW TO USE:Lookatr
elat
i
vecampai
gnper
for
manceacr
ossy
ourmar
ket
i
ngs
tack
.

-Key:P=popup,L=l
ongt
opcent
re,S=smal
ltopl
eft
,LT=l
eftt
ab,F=f
ixed,BT=bot
tom t
ab.

WHATTO LOOKFOR:Lookatt
heper
for
manceofel
ement
sli
kepos
iti
on,ani
mat
ion,of
feret
ctoi
mpr
ovet
heef
fi
ci
encyofnew
canv
as’
saddedt
oyourmar
ket
ings
tack
.

Detai
l
edclust
erandoff
erper
for
mancebel
ow gi
veacompl
ete
vi
ew ofal
lact
ivi
tydaybyday
.

TRAFFI
C CLI
CKS TRAFFI
C CLI
CKS

Expl
ai
n Expl
ai
n

HOW TO USE:
Trackuni
quev
isi
t
orv
olumebycl
ust
eraswel
last
het
rendal
ongs
ideCTR% us
ingmov
ingav
eraget
hats
moot
houtdai
l
yfl
uct
ati
ons
. HOW TO USE:T
rackuni
quecl
i
cksbycl
ust
eraswel
last
hei
rtr
endal
ongs
ideCTR% us
ingmov
ingav
eraget
hats
moot
houtdai
l
yfl
uct
ati
ons
.

-Low engagementuni
quevol
umer
osef
rom anaver
ageof1,
000perdayt
o4,
000perday
.CTR% hi
ghwas0.
6% andl
ow 0.
1%. -Low engagementuni
quecl
i
ckvol
umel
ow was2perdayandhi
ghwas26perday
.
-Medi
um engagementuni
quevol
umer
osef
rom anaver
ageof300perdayt
o1,
000perday
.CTR% hi
ghwas1.
2% andl
ow 0.
2%. -Medi
um engagementuni
quecl
i
ckvol
umel
ow was1perdayandhi
ghwas4.
2perday
.
-Hi
ghengagementuni
quevol
umer
osef
rom anaver
ageof10perdayt
o60perday
.CTR% hi
ghwas1.
9% andl
ow 0.
0%. -Hi
ghengagementuni
quecl
i
ckvol
umel
ow was1perdayandhi
ghwas2perday
.

WHATTO LOOKFOR:I
ftr
endper
for
mancei
supordownacr
ossal
lcl
ust
erst
henl
ookt
omai
ntai
norr
evi
ew y
ourmar
ket
ings
tack
. WHATTO LOOKFOR:I
ftr
endper
for
mancei
supordownacr
ossal
lcl
ust
erst
henl
ookt
omai
ntai
norr
evi
ew y
ourmar
ket
ings
tack
.
Wher
ether
ear
edi
f
fer
encesi
ncl
ust
erper
for
mance,r
evi
ew t
hes
eini
div
idual
l
y. Wher
ether
ear
edi
f
fer
encesi
ncl
ust
erper
for
mance,r
evi
ew t
hes
eini
div
idual
l
y.

TRAFFI
C CLI
CKS TRAFFI
C CLI
CKS

Expl
ai
n Expl
ai
n

HOW TO USE:
Trackuni
queof
f
eri
mpr
ess
ionsaswel
last
het
rendal
ongs
ideCTR% us
ingmov
ingav
eraget
hats
moot
houtdai
l
yfl
uct
ati
ons
. HOW TO USE:
Trackuni
quecl
i
cksbyof
f
eraswel
last
het
rendal
ongs
ideCTR% us
ingmov
ingav
eraget
hats
moot
houtdai
l
yfl
uct
ati
ons
.

-Goodof
feri
mpr
essi
onsr
osef
rom anaver
ageof1,
000perdayt
o2,
500perday
.CTR% l
ow was0.
3% andhi
ghwas1.
0%. -Goodof
fercl
i
cksr
angedf
rom anaver
ageof3perdayt
o12perday
.
-Bet
terof
feri
mpr
essi
onsr
osef
rom anaver
ageof100perdayt
o2,
000perday
.CTR% l
ow was0.
1% andhi
ghwas1.
2%. -Bet
terof
fercl
i
cksr
angedf
rom anaver
ageof1perdayt
o13perday
.
-Bestof
feri
mpr
essi
onsr
osef
rom anaver
ageof100perdayt
o2,
300perday
.CTR% l
ow was0.
12% andhi
ghwas0.
8%. -Bestof
fercl
i
cksr
angedf
rom anaver
ageof1perdayt
o14perday
.

WHATTO LOOKFOR:I
ftr
endper
for
mancei
supordownacr
ossal
lof
fer
sthenl
ookt
omai
ntai
norr
evi
ew y
ourmar
ket
ings
tack
. WHATTO LOOKFOR:I
ftr
endper
for
mancei
supordownacr
ossal
lof
fer
sthenl
ookt
omai
ntai
norr
evi
ew y
ourmar
ket
ings
tack
.
Wher
ether
ear
edi
f
fer
encesi
nof
ferper
for
mance,r
evi
ew t
hes
eini
div
idual
l
y. Wher
ether
ear
edi
f
fer
encesi
nof
ferper
for
mance,r
evi
ew t
hes
eini
div
idual
l
y.